Product Marketing Director, Data 360: AI-Driven CRM Visionary

Salesforce; Indianapolis (IN); On-site; USD 140,000 - 210,000; Full time

Job summary

Salesforce is seeking a highly creative Product Marketing Director to drive Data 360 go‑to‑market strategy, messaging, and launches. You will craft positioning, own demos and storytelling, and partner with Data 360 Product Management to shape investments in a fast‑paced, evolving market.

You will lead cross‑functional teams, deliver executive‑level presentations, and influence AR/PR strategies while enabling scalable content across campaigns, events, and digital channels.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Demonstrable expertise in leading product launches from strategy to execution.
• Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
• Excellent communication skills and the ability to present to executive leaders, cross‑functional partners, and customers.
• Ability to create a range of marketing assets, including on‑message product demo videos, sharp slide decks, product data sheets, enablement material, press releases, and blogs.
• Experience working with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
• Ability to use data and analytics to drive decision‑making and deliver measurable marketing metrics.
• Expertise in creating strong working relationships with cross‑functional teams and aligning with global stakeholders.

Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs.
• Develop Clear Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging.
• Be a Subject Matter Expert: for Data 360, monitor industry trends, competitive landscapes, customer needs, and incorporate new technologies into events, keynotes, product launches, and demos.
• Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards and videos, blogs, and case studies.
• Shape Product Strategy: Partner with Data 360 Product Management to influence innovative product investments addressing customer needs.
• Confidently deliver compelling presentations to internal and external audiences, including executives, customers and partners.

Skills

Product Marketing

Launch leadership

Messaging & Positioning

Executive communication

Content creation

Analyst relations

Data-driven decisions

Cross-functional alignment

Job description

Salesforce is seeking a highly creative Product Marketing Director to drive Data 360 go‑to‑market strategy, messaging, and launches. You will craft positioning, own demos and storytelling, and partner with Data 360 Product Management to shape investments in a fast‑paced, evolving market.

You will lead cross‑functional teams, deliver executive‑level presentations, and influence AR/PR strategies while enabling scalable content across campaigns, events, and digital channels.