Product Marketing Director, Data 360 & AI Insights

Salesforce; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Salesforce is seeking a highly creative Product Marketing Director for Data 360 to drive product launches, strategy, and go-to-market initiatives. You will lead messaging, create compelling demos, and orchestrate multi-channel programs with cross-functional teams.

You will partner with Data 360 Product Management to shape investments, influence key stakeholders, and deliver executive-ready presentations that propel adoption and customer success in a fast-paced market.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Proven ability to lead product launches from strategy to execution.
• Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Ability to create a range of marketing assets, including on-message product demo videos, sharp slide decks, product data sheets, enablement material, press releases, and blog posts.
• Experience working with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
• Ability to use data and analytics to drive decision-making and to deliver measurable marketing metrics.
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders.

Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs. Support PR and contribute to press content for key announcements.
• Develop Clear Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging.
• Be a Subject Matter Expert: For Data 360, monitor industry trends, competitive landscapes, customer needs, and incorporate new technologies into events, keynotes, product launches, and demos; support analyst relations.
• Oversee Content Strategy & Delivery: Drive creation and delivery of high-impact content, including messaging documents, pitch decks, demo storyboards/videos, webinars, blogs, case studies, etc.
• Shape Product Strategy: Partner with Data 360 Product Management to influence investments that address customer needs and market opportunities.
• Confidently deliver compelling presentations to internal and external audiences, including executives, customers, and partners.

Skills

Product launches

Cross-functional leadership

Messaging & positioning

Executive presentation

Content assets

Analyst relations

Data-driven marketing

Stakeholder alignment

Job description

Salesforce is seeking a highly creative Product Marketing Director for Data 360 to drive product launches, strategy, and go-to-market initiatives. You will lead messaging, create compelling demos, and orchestrate multi-channel programs with cross-functional teams.

You will partner with Data 360 Product Management to shape investments, influence key stakeholders, and deliver executive-ready presentations that propel adoption and customer success in a fast-paced market.