Product Marketing Director, Data 360 — AI CRM Launch Leader

Salesforce, Inc.; Atlanta (GA); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Salesforce, Inc. is seeking a highly creative Product Marketing Director to drive launches, awareness, and go-to-market strategy for Data 360.

You will own positioning, messaging, and cross-functional alignment, delivering scalable content and demonstrations to executives and customers. You will partner with Data 360 Product Management to influence product investments, lead high-impact campaigns, and manage PR, events, and demos in a fast-paced market.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Proven ability to lead product launches from strategy to execution.
• Excellent communication skills for executive leaders and cross-functional partners.

Responsibilities

• Lead end-to-end product launches with clear positioning and measurable KPIs.
• Develop clear messaging, value propositions, and differentiated positioning.
• Be a subject matter expert for Data 360, monitoring trends and analyst relations.
• Oversee content strategy and delivery including pitch decks, demos, blogs, case studies.
• Shape product strategy by partnering with Data 360 Product Management and influencing investments.

Skills

Product marketing

Leadership

Communication

Data-driven decisions

Public relations

Job description

Salesforce, Inc. is seeking a highly creative Product Marketing Director to drive launches, awareness, and go-to-market strategy for Data 360.

You will own positioning, messaging, and cross-functional alignment, delivering scalable content and demonstrations to executives and customers. You will partner with Data 360 Product Management to influence product investments, lead high-impact campaigns, and manage PR, events, and demos in a fast-paced market.