Product Marketing Director, Data 360 — AI-Driven Launch Leader

salesforce.com, inc.; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Well-being reimbursement

Generous parental leave

Adoption assistance

Job summary

Salesforce is seeking a highly creative Product Marketing Director to drive Data 360 product launches and marketing strategy. You will define positioning, messaging, and orchestrate demo storytelling while supporting AR/PR initiatives.

This role requires strategic, hands-on leadership and the ability to align with global stakeholders. You will partner with Data 360 Product Management to shape investments and deliver scalable campaigns, events, and content across executive audiences and

Qualifications

• > 8+ years of experience in product marketing, industry marketing or corporate marketing.
• > Demonstrable expertise in leading product launches from strategy to execution.
• > Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
• > Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• > Ability to create a range of marketing assets, including on-message product demo videos, slide pitch-decks, data sheets, enablement material, press releases, and blogs.
• > Experience with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
• > Ability to use data and analytics to drive decision-making with measurable marketing metrics.
• > Strong working relationships with cross-functional teams and global stakeholders.

Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches with positioning, adoption, and KPI impact; support PR and key announcements.
• Develop Clear Messaging: Create compelling narratives, value propositions, and differentiated positioning.
• Be a Subject Matter Expert: Monitor industry trends and incorporate tech into events, demos, and product launches; support analyst relations.
• Oversee Content Strategy & Delivery: Drive messaging documents, pitch decks, demos, webinars, blogs, case studies, etc.
• Shape Product Strategy: Partner with Data 360 Product Management to influence investments addressing customer needs.
• Deliver presentations to internal/external audiences including exec leadership, customers and partners.

Skills

Product marketing

Launch management

Messaging & positioning

Executive communication

Content creation

Analyst relations

Data-driven decision making

Cross-functional collaboration

Job description

Salesforce is seeking a highly creative Product Marketing Director to drive Data 360 product launches and marketing strategy. You will define positioning, messaging, and orchestrate demo storytelling while supporting AR/PR initiatives.

This role requires strategic, hands-on leadership and the ability to align with global stakeholders. You will partner with Data 360 Product Management to shape investments and deliver scalable campaigns, events, and content across executive audiences and