Product Marketing Director, Data 360: Launch Leader

salesforce.com, inc.; Indianapolis (IN); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Well-being reimbursement

Generous parental leave

Adoption assistance

Fertility benefits

Job summary

Salesforce is seeking a highly creative Product Marketing Director for Data 360 to drive launches, awareness, and marketing strategy. You will define product positioning and messaging, orchestrate demos, and support AR/PR efforts while leading scalable marketing initiatives across global teams.

The role requires hands-on leadership, strong presentation skills, and the ability to navigate ambiguity in a fast-paced, evolving market with a focus on customer outcomes and measurable impact.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Demonstrable expertise in leading product launches from strategy to execution.
• Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Ability to create a range of marketing assets, including on-message product demo videos, sharp, succinct slide pitch-decks, product data sheets, enablement material, press releases, and blog posts.
• Experience working directly with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Expertise in creating strong working relationship(s) with cross-functional teams and aligning with global stakeholders

Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs.
• Develop Clear Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging.
• Be a Subject Matter Expert: for Data 360, monitor industry trends, competitive landscapes, customer needs, and incorporate new technologies into events, keynotes, product launches, and demos.
• Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning docs, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.
• Shape Product Strategy: Partner with Data 360 Product Management to influence and shape innovative product investments addressing customer needs.
• Confidently deliver compelling presentations to internal and external audiences, including executive leadership, customers, and partners.

Skills

Product Marketing

Launch Management

Messaging & Positioning

Executive Presentations

Cross-functional Leadership

Data & Analytics

Analyst Relations

Public Speaking

Tools

Salesforce Platform

CRM Analytics

Job description

Salesforce is seeking a highly creative Product Marketing Director for Data 360 to drive launches, awareness, and marketing strategy. You will define product positioning and messaging, orchestrate demos, and support AR/PR efforts while leading scalable marketing initiatives across global teams.

The role requires hands-on leadership, strong presentation skills, and the ability to navigate ambiguity in a fast-paced, evolving market with a focus on customer outcomes and measurable impact.