Head of Product Marketing

thrively

San Francisco (CA)

On-site

USD 150,000 - 200,000

Full time

14 days+

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Job summary

A healthtech startup in San Francisco is seeking a Head of Product Marketing to own the product positioning, messaging, and go-to-market strategy. This pivotal role requires 7-10+ years of experience in B2B SaaS product marketing, particularly in high-growth startups. The ideal candidate will translate complex technical capabilities into clear customer value and develop unified messaging frameworks. Strong healthtech background is preferred. Join a dynamic team and shape how patients and providers connect!

Qualifications

7–10+ years in B2B SaaS product marketing.
Proven success owning positioning and GTM strategy.
Healthtech experience is strongly preferred.

Responsibilities

Own and create a unified messaging and positioning framework.
Craft narratives that resonate with target buyers.
Lead integrated product and feature launches.
Develop and own the sales enablement strategy.
Translate complex technical capabilities into customer value.

Skills

B2B SaaS product marketing

Messaging and positioning framework creation

Market strategy development

Sales enablement

Competitive differentiation

Job description

Thrively is partnering with a rapidly scaling, venture-backed San Francisco-based healthtech company redefining how patients and providers connect.

This Series B startup is building an AI-powered platform designed to make healthcare communication feel effortless, responsive, and deeply connected — delivering quick answers, clear communication, and seamless access to care.

Head of Product Marketing to own positioning, messaging, and go-to-market strategy at a pivotal stage of growth.

About the Company

Our series B-funded client, with $100m+ raised, believes healthcare should feel effortless and connected — where patients experience quick answers, clear communication, and seamless access to care.

They have built the most comprehensive patient experience platform powered by specialty-specific, agentic AI, enabling intelligent, omnichannel patient interactions. The platform integrates deeply with EHR and practice management systems while adapting to complex provider workflows and preferences.

About the Role

The ideal Head of Product Marketing will bring 7–10+ years of B2B SaaS product marketing experience. This is a foundational, high-impact role responsible for shaping how the company:

Positions and differentiates its platform
Brings products and features to market
Enables Sales to win
Communicates value to non-technical buyers

This role starts as a senior individual contributor, with the expectation to build and lead a small team (anticipated growth to two direct reports within 12 months). You will partner closely with Product, Demand Generation, and Sales leadership, acting as the connective tissue between product innovation and market success.

What You’ll Be Doing

Own and create a unified messaging and positioning framework
Craft narratives that resonate with target buyers (COOs, practice managers, clinicians)
Translate complex technical capabilities into clear customer value
Drive category storytelling and competitive differentiation
Lead integrated product and feature launches
Define launch strategy, success metrics, and execution plans
Align Product, Sales, and Marketing around GTM priorities
Identify target segments, use cases, and buyer journeys
Develop and own the sales enablement strategy
Create pitch narratives, battlecards, decks, and collateral
Build objection-handling and competitive intelligence assets
Partner with Sales leadership to improve win rates
Define the customer proof strategy
Develop case studies, ROI narratives, and video spotlights
Serve as the market and competitive authority
Translate industry trends into GTM recommendations

Your Experience