Product Manager, Salesforce Marketing Cloud Automation

Skechers USA Ltd.; Manhattan Beach (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Skechers USA Ltd. is seeking a Product Manager, Marketing Automation to bridge CRM and Engineering teams, overseeing the Salesforce Marketing Cloud platform. With 5+ years of experience required, the role involves strategy ownership, campaign lifecycle management, and maintaining data integrity. Candidates should possess technical expertise in SQL, AMPscript, and email marketing best practices. This position offers a competitive salary range of $110,000-$150,000 annually, ensuring engagement and impact across business outcomes.

Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience.
• Proficiency in SQL and AMPscript.
• Experience with APIs and enterprise data integrations.

Responsibilities

• Own the Salesforce Marketing Cloud product roadmap.
• Serve as a liaison between CRM and Loyalty teams.
• Own data flow strategy across the SFMC ecosystem.
• Oversee the campaign development lifecycle.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

Email marketing best practices

APIs

Customer lifecycle marketing

Agile environments

Job description

Skechers USA Ltd. is seeking a Product Manager, Marketing Automation to bridge CRM and Engineering teams, overseeing the Salesforce Marketing Cloud platform. With 5+ years of experience required, the role involves strategy ownership, campaign lifecycle management, and maintaining data integrity. Candidates should possess technical expertise in SQL, AMPscript, and email marketing best practices. This position offers a competitive salary range of $110,000-$150,000 annually, ensuring engagement and impact across business outcomes.