SFMC Product Manager — Customer Journey & Personalization

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking a Product Manager for Digital Marketing to own the Salesforce Marketing Cloud roadmap and bridge CRM/Loyalty with Platform Engineering. You will define capabilities, write user stories, and align governance and data quality with business outcomes.

Role requires 5+ years in product management, strong Agile skills, and a deep understanding of lifecycle marketing. You’ll collaborate across teams to drive personalization, testing, and campaign optimization in a

Qualifications

• 5+ years of Product Management experience.
• Strong stakeholder management across technical and business teams.
• Ability to translate business needs into scalable solutions.
• Fluent in Agile/Scrum, backlog management, and adapting to priorities.
• Solid understanding of customer lifecycle marketing and segmentation.

Responsibilities

• Own the Salesforce Marketing Cloud roadmap and prioritize capabilities for growth.
• Translate business needs into clear user stories, epics, and acceptance criteria.
• Collaborate with engineering on platform standards, guardrails, and best practices.
• Maintain alignment of platform capabilities with evolving business needs.
• Serve as the connector between CRM, Loyalty, and Platform Engineering.
• Convert big business goals into product requirements and a backlog.
• Partner with Architecture to shape viable implementation approaches.
• rally technical and non-technical stakeholders around a shared vision.
• Own end-to-end data flow strategy across the Marketing Cloud ecosystem.
• Champion data quality, segmentation logic, and personalization accuracy.
• Set governance standards for data usage, privacy, and compliance.
• Explore new platform capabilities, including AI-driven personalization.
• Identify opportunities to boost marketing performance via data and automation.
• Drive continuous platform improvements for speed and scalability.
• Support the full campaign lifecycle from strategy to analysis.
• Collaborate on A/B testing frameworks to sharpen sends.
• Prioritize deliverability and sender reputation as mission-critical.

Skills

Product management

Agile/Scrum

Stakeholder management

Lifecycle marketing

Salesforce Marketing Cloud

Job description

Skechers U.S.A., Inc. is seeking a Product Manager for Digital Marketing to own the Salesforce Marketing Cloud roadmap and bridge CRM/Loyalty with Platform Engineering. You will define capabilities, write user stories, and align governance and data quality with business outcomes.

Role requires 5+ years in product management, strong Agile skills, and a deep understanding of lifecycle marketing. You’ll collaborate across teams to drive personalization, testing, and campaign optimization in a