Product Manager, Marketing Automation

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking a Product Manager for Digital Marketing to own the Salesforce Marketing Cloud roadmap and bridge CRM/Loyalty with Platform Engineering. You will define capabilities, write user stories, and align governance and data quality with business outcomes.

Role requires 5+ years in product management, strong Agile skills, and a deep understanding of lifecycle marketing. You’ll collaborate across teams to drive personalization, testing, and campaign optimization in a

Qualifications

• 5+ years of Product Management experience.
• Strong stakeholder management across technical and business teams.
• Ability to translate business needs into scalable solutions.
• Fluent in Agile/Scrum, backlog management, and adapting to priorities.
• Solid understanding of customer lifecycle marketing and segmentation.

Responsibilities

• Own the Salesforce Marketing Cloud roadmap and prioritize capabilities for growth.
• Translate business needs into clear user stories, epics, and acceptance criteria.
• Collaborate with engineering on platform standards, guardrails, and best practices.
• Maintain alignment of platform capabilities with evolving business needs.
• Serve as the connector between CRM, Loyalty, and Platform Engineering.
• Convert big business goals into product requirements and a backlog.
• Partner with Architecture to shape viable implementation approaches.
• rally technical and non-technical stakeholders around a shared vision.
• Own end-to-end data flow strategy across the Marketing Cloud ecosystem.
• Champion data quality, segmentation logic, and personalization accuracy.
• Set governance standards for data usage, privacy, and compliance.
• Explore new platform capabilities, including AI-driven personalization.
• Identify opportunities to boost marketing performance via data and automation.
• Drive continuous platform improvements for speed and scalability.
• Support the full campaign lifecycle from strategy to analysis.
• Collaborate on A/B testing frameworks to sharpen sends.
• Prioritize deliverability and sender reputation as mission-critical.

Skills

Product management

Agile/Scrum

Stakeholder management

Lifecycle marketing

Salesforce Marketing Cloud

Job description

WHO ARE WE

Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE

The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.

The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.

WHAT YOU WILL DO:

• Own the Salesforce Marketing Cloud roadmap — defining and prioritizing the capabilities that fuel growth and deeper customer engagement
• Turn big-picture business needs into crisp user stories, epics, and acceptance criteria for journey orchestration, personalization, and automation
• Collaborate with engineering on the platform standards, guardrails, and best practices that keep execution sharp and consistent
• Keep platform capabilities in lockstep with a fast-evolving business
• Be the go-to connector between CRM, Loyalty, and Platform Engineering
• Turn big business goals into crisp product requirements and a prioritized backlog
• Partner with Solution Architecture to shape implementation approaches that work
• Rally technical and non-technical stakeholders around a shared vision
• Own the end-to-end data flow strategy across the entire Marketing Cloud ecosystem
• Champion data quality, sharp segmentation logic, and pinpoint personalization accuracy
• Set the standard for governance around data usage, privacy, and compliance
• Evaluate and explore new platform capabilities, including AI-driven personalization
• Spot opportunities to boost marketing performance through data and automation
• Drive continuous improvements that make the platform faster, smarter, and more scalable
• Support the full campaign lifecycle — from strategy to execution to analysis
• Collaborate with partners to develop and run A/B testing frameworks that sharpen every send
• Prioritize deliverability and sender reputation like it's mission-critical — because it is

WHAT WE'RE LOOKING FOR

• 5+ years of Product Management experience — you know how to ship
• A natural at stakeholder management across technical and business teams
• A proven ability to turn business needs into scalable, real-world solutions
• Fluent in Agile/Scrum, backlog management, and juggling shifting priorities
• Sharp understanding of customer lifecycle marketing and segmentation
• The rare gift of making complex technical ideas click for business audiences

Nice to Have

• Hands-on Digital Marketing platform experience, with a strong grasp of customer lifecycle marketing and segmentation
• Familiarity with CRM systems, loyalty programs, and CDPs
• Comfort working across cloud platforms, APIs, and enterprise data ecosystems

Preferred Qualifications

• Salesforce Marketing Cloud certifications
• Experience with AI-driven marketing tools and advanced personalization
• A background in retail, e-commerce, or loyalty programs
• Experience supporting global platforms

How YOU’LL Know You're Winning

• Adoption and effectiveness of platform capabilities
• Reliability and scalability of the marketing automation platform
• Marketing performance gains driven by platform enhancements
• Stakeholders across business and tech who trust you and love working with you
• Stakeholders across business and tech who trust you and love working with you

The pay range for this role is $110,000-$150,000/yr USD.

About Skechers

Skechers, a global Fortune 500® company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail].
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.