SFMC Product Manager: Marketing Automation & Loyalty

FashionUnited; Manhattan Beach (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Skechers is seeking a Product Manager, Marketing Automation to own the Salesforce Marketing Cloud platform, bridge CRM/Loyalty with Platform Engineering, and drive measurable business impact across data, personalization, and automation.

You will define the roadmap, ensure scalability and governance, and partner with teams to deliver customer-centric marketing at scale. This is a high-impact role in Southern California with strong collaboration across functions.

Qualifications

• 5+ years hands-on Salesforce Marketing Cloud experience.
• Advanced knowledge of email marketing best practices and compliance.
• Proficiency in SQL and AMPscript.
• Experience with APIs and enterprise data integrations.

Responsibilities

• Own the SFMC product roadmap and define capabilities for growth and engagement.
• Lead cross-functional alignment between CRM, Loyalty, and Platform Engineering.
• Own end-to-end data flow, data quality, segmentation, and personalization accuracy.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

APIs

CRM

Loyalty

Job description

Skechers is seeking a Product Manager, Marketing Automation to own the Salesforce Marketing Cloud platform, bridge CRM/Loyalty with Platform Engineering, and drive measurable business impact across data, personalization, and automation.

You will define the roadmap, ensure scalability and governance, and partner with teams to deliver customer-centric marketing at scale. This is a high-impact role in Southern California with strong collaboration across functions.