Product Manager, Marketing Automation

FashionUnited; Manhattan Beach, Northern (CA, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Skechers is seeking a Product Manager, Marketing Automation to own the Salesforce Marketing Cloud platform, bridge CRM/Loyalty with Platform Engineering, and drive measurable business impact across data, personalization, and automation.

You will define the roadmap, ensure scalability and governance, and partner with teams to deliver customer-centric marketing at scale. This is a high-impact role in Southern California with strong collaboration across functions.

Qualifications

• 5+ years hands-on Salesforce Marketing Cloud experience.
• Advanced knowledge of email marketing best practices and compliance.
• Proficiency in SQL and AMPscript.
• Experience with APIs and enterprise data integrations.

Responsibilities

• Own the SFMC product roadmap and define capabilities for growth and engagement.
• Lead cross-functional alignment between CRM, Loyalty, and Platform Engineering.
• Own end-to-end data flow, data quality, segmentation, and personalization accuracy.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

APIs

CRM

Loyalty

Job description

WHO ARE WE:

Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

The Product Manager, Marketing Automation is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.

The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.

WHAT YOU WILL DO:

Platform Ownership & Strategy

• Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
• Establish scalable frameworks for journey orchestration, personalization, and automation
• Define platform standards, guardrails, and best practices to ensure consistent execution
• Ensure alignment between platform capabilities and evolving business needs

Cross‑Functional Leadership & Alignment

• Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
• Translate businessobjectivesinto clear product requirements and prioritized backlogs
• Partner with Solution Architecture to define aligned implementation approaches
• Drive alignment across technical and non‑technical stakeholders

Data & Platform Integrity

• Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
• Ensure data quality, segmentation logic, and personalization accuracy
• Define integration requirements between SFMC and enterprise systems
• Establish governance standards for data usage, privacy, and compliance

Innovation & Capability Development

• Evaluate and prioritize new platform capabilities, including AI‑driven personalization
• Identifyopportunities to improve marketing effectiveness through data and automation
• Drive continuous improvement to increase platform efficiency and scalability

Campaign Operations & Optimization

• Oversee the campaign development lifecycle from strategy through execution and analysis
• Implement A/B testing frameworks and optimization strategies
• Ensure deliverability best practices andmaintainsender reputation

WHAT WE NEED FROM YOU:

Technical Expertise

• 5+ years of hands‑on Salesforce Marketing Cloud experience
• Advanced knowledge of email marketing best practices and compliance
• Proficiencyin SQL andAMPscript
• Experience with APIs and enterprise data integrations

Business & Product Skills

• Proven experience translating business needs into scalable solutions
• Strong understanding of customer lifecycle marketing and segmentation
• Experience with CRM systems, loyalty programs, and CDPs

Leadership & Communication

• Strong cross‑functional stakeholder management skills
• Ability to communicate complex technical concepts to business audiences
• Experience working in agile product and engineering environments

PREFERRED QUALIFICATIONS:

• Salesforce Marketing Cloud certifications
• Experience with AI‑driven marketing tools and advanced personalization
• Background in retail, e‑commerce, or loyalty programs
• Experience supporting global platforms

SUCCESS METRICS:

• Adoption and effectiveness of platform capabilities
• Reliability and scalability of the marketing automation platform
• Improvements in marketing performance driven by platform enhancements
• Stakeholder satisfaction across business and technical teams

The pay range for this role is $110,000-$150,000/yr USD.

About Skechers

Skechers, a global Fortune 500® company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail].
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

Want to know more about working at Skechers?

Product & Supply Chain, Sales & Marketing