Platform Product Manager, Salesforce Marketing Cloud

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 130,000 - 160,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking a Product Manager for Digital Marketing to bridge CRM and Loyalty with Platform Engineering.

You will own the SFMC strategy, roadmap, and operational integrity, ensuring scalable, reliable platform capabilities aligned to business outcomes. In this role, you will translate business goals into product requirements, collaborate across CRM, Loyalty, and Engineering, and drive data quality, governance, and experimentation to improve marketing performance.

Qualifications

• 5+ years of Product Management experience.
• Strong stakeholder management across technical and business teams.
• Ability to translate business needs into scalable solutions.
• Fluent in Agile/Scrum and backlog management.
• Solid understanding of customer lifecycle marketing and segmentation.
• Ability to translate complex technical ideas for business audiences.

Responsibilities

• Own the Salesforce Marketing Cloud roadmap and prioritize capabilities for growth and engagement.
• Turn business needs into clear product requirements and prioritized backlog.
• Collaborate with Solution Architecture to shape implementation approaches.
• Own end-to-end data flow strategy across the Marketing Cloud ecosystem.
• Evaluate new platform capabilities including AI-driven personalization.
• Support campaign lifecycle from strategy to analysis and optimize deliverability.

Skills

Product management

Stakeholder management

Agile/Scrum

Lifecycle marketing

Business storytelling

Data-driven decisions

Tools

Salesforce Marketing Cloud

CRM systems

AI-driven marketing tools

Job description

Skechers U.S.A., Inc. is seeking a Product Manager for Digital Marketing to bridge CRM and Loyalty with Platform Engineering.

You will own the SFMC strategy, roadmap, and operational integrity, ensuring scalable, reliable platform capabilities aligned to business outcomes. In this role, you will translate business goals into product requirements, collaborate across CRM, Loyalty, and Engineering, and drive data quality, governance, and experimentation to improve marketing performance.