Product Manager, Digital Marketing

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); On-site; USD 130,000 - 160,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking a Product Manager for Digital Marketing to bridge CRM and Loyalty with Platform Engineering.

You will own the SFMC strategy, roadmap, and operational integrity, ensuring scalable, reliable platform capabilities aligned to business outcomes. In this role, you will translate business goals into product requirements, collaborate across CRM, Loyalty, and Engineering, and drive data quality, governance, and experimentation to improve marketing performance.

Qualifications

• 5+ years of Product Management experience.
• Strong stakeholder management across technical and business teams.
• Ability to translate business needs into scalable solutions.
• Fluent in Agile/Scrum and backlog management.
• Solid understanding of customer lifecycle marketing and segmentation.
• Ability to translate complex technical ideas for business audiences.

Responsibilities

• Own the Salesforce Marketing Cloud roadmap and prioritize capabilities for growth and engagement.
• Turn business needs into clear product requirements and prioritized backlog.
• Collaborate with Solution Architecture to shape implementation approaches.
• Own end-to-end data flow strategy across the Marketing Cloud ecosystem.
• Evaluate new platform capabilities including AI-driven personalization.
• Support campaign lifecycle from strategy to analysis and optimize deliverability.

Skills

Product management

Stakeholder management

Agile/Scrum

Lifecycle marketing

Business storytelling

Data-driven decisions

Tools

Salesforce Marketing Cloud

CRM systems

AI-driven marketing tools

Job description

WHO ARE WE:

Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.

The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.

WHAT YOU WILL DO:

Drive the Platform Roadmap

• Own the Salesforce Marketing Cloud roadmap — defining and prioritizing the capabilities that fuel growth and deeper customer engagement
• Turn big-picture business needs into crisp user stories, epics, and acceptance criteria for journey orchestration, personalization, and automation
• Collaborate with engineering on the platform standards, guardrails, and best practices that keep execution sharp and consistent
• Keep platform capabilities in lockstep with a fast-evolving business

Lead Across Teams, Drive Alignment

• Be the go-to connector between CRM, Loyalty, and Platform Engineering
• Turn big business goals into crisp product requirements and a prioritized backlog
• Partner with Solution Architecture to shape implementation approaches that work
• Rally technical and non-technical stakeholders around a shared vision

Champion Data & Platform Integrity

• Own the end-to-end data flow strategy across the entire Marketing Cloud ecosystem
• Champion data quality, sharp segmentation logic, and pinpoint personalization accuracy
• Set the standard for governance around data usage, privacy, and compliance

Push Innovation Forward

• Evaluate and explore new platform capabilities, including AI-driven personalization
• Spot opportunities to boost marketing performance through data and automation
• Drive continuous improvements that make the platform faster, smarter, and more scalable

Optimize Campaigns That Perform

• Support the full campaign lifecycle — from strategy to execution to analysis
• Collaborate with partners to develop and run A/B testing frameworks that sharpen every send
• Prioritize deliverability and sender reputation like it's mission-critical — because it is

WHAT WE'RE LOOKING FOR

• 5+ years of Product Management experience — you know how to ship
• A natural at stakeholder management across technical and business teams
• A proven ability to turn business needs into scalable, real-world solutions
• Fluent in Agile/Scrum, backlog management, and juggling shifting priorities
• Sharp understanding of customer lifecycle marketing and segmentation
• The rare gift of making complex technical ideas click for business audiences

Nice to Have

• Hands-on Digital Marketing platform experience, with a strong grasp of customer lifecycle marketing and segmentation
• Familiarity with CRM systems, loyalty programs, and CDPs
• Comfort working across cloud platforms, APIs, and enterprise data ecosystems

Preferred Qualifications

• Salesforce Marketing Cloud certifications
• Experience with AI-driven marketing tools and advanced personalization
• A background in retail, e-commerce, or loyalty programs
• Experience supporting global platforms

How YOU’LL Know You're Winning

• Adoption and effectiveness of platform capabilities
• Reliability and scalability of the marketing automation platform
• Marketing performance gains driven by platform enhancements
• Stakeholders across business and tech who trust you and love working with you
• Stakeholders across business and tech who trust you and love working with you

The pay range for this role is $130,000-$160,000/yr USD.

About Skechers

Skechers, a global Fortune 500® company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail]. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.