Product Manager: Personalization & Promotions (Hybrid)

BJ's Wholesale Club; Marlborough (MA); Hybrid; USD 129,000 - 164,000; Full time

Benefits offered by this job

Weekly pay

Daily pay

Free memberships

Generous PTO

Health benefits

401(k)

Job summary

BJ’s Wholesale Club is seeking a seasoned product manager to lead personalized promotions across member experiences. You’ll build an offer bank and dynamic decisioning for offers based on propensity scores and business priorities.

You will collaborate with Merchandising, Marketing, Data Science, Digital, and IT to balance member relevance with promotional economics and ensure consistent execution across channels. The role is hybrid with in-office Marlborough, MA days and remote flexibility.

Qualifications

• BA/BS in Business, Marketing, Engineering, or related field.
• 6+ years of product management experience, preferably in retail, loyalty, promotions, or marketing tech.
• Experience translating business needs into product requirements and backlog prioritization.
• Understanding of offer management, promotion eligibility, audience segmentation, and personalized experiences.
• Strong analytical skills; KPIs, tests, and data to guide decisions.

Responsibilities

• Define and manage the roadmap for the offer bank and related promotion capabilities.
• Partner with Merchandising and Marketing to configure, approve, fund, activate, and retire offers.
• Work with Data Science to incorporate propensity scores and signals into offer selection.
• Define eligibility, exclusions, prioritization, frequency, and rule execution for offers.
• Collaborate with Digital and channel teams to deliver offers across app, website, email, and more.
• Coordinate with engineering to ensure offers can be assigned, displayed, clipped, activated, redeemed, and tracked.
• Establish testing and measurement plans to assess engagement, clip and redemption rates, and sales.

Skills

Product management

Agile

Data analysis

Cross-functional collab

Education

BA/BS in Business, Marketing, Engineering, or related

Tools

CDPs

Promotion platforms

Decision engines

Job description

BJ’s Wholesale Club is seeking a seasoned product manager to lead personalized promotions across member experiences. You’ll build an offer bank and dynamic decisioning for offers based on propensity scores and business priorities.

You will collaborate with Merchandising, Marketing, Data Science, Digital, and IT to balance member relevance with promotional economics and ensure consistent execution across channels. The role is hybrid with in-office Marlborough, MA days and remote flexibility.