Product Manager - Personalized Promotions & Offers

BJ's Wholesale Club, Inc.; Marlborough (MA); Hybrid; USD 129,000 - 164,000; Full time

Benefits offered by this job

Weekly Pay

Free BJ’s Memberships

401(k) Retirement Savings Plan

Job summary

BJ’s Wholesale Club seeks a Product Manager to own the roadmap for personalized promotions across member experiences. The role will lead the development of an offer bank and decisioning capabilities to dynamically assign relevant offers based on propensity scores, eligibility rules, and funding.

This hybrid position requires a BA/BS and 6+ years in product management, preferably in retail or marketing tech.

Qualifications

• BA/BS in Business, Marketing, Engineering, or a related field.
• 6+ years of experience in product management or a related field, preferably in retail, loyalty, promotions, or marketing technology.
• Experience translating business needs into product requirements and delivering capabilities with agile teams.
• Understanding of offer management, promotion eligibility, audience segmentation, and personalized customer experiences.
• Strong analytical skills and experience defining KPIs and using performance data to guide decisions.
• Ability to work with data science teams and translate model outputs into practical decisioning rules.
• Strong communication skills with a track record of influencing stakeholders.

Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores, member behavior, and other signals into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers consistently across the app, website, email, and other touchpoints.
• Collaborate with engineering and promotion system owners to ensure offers can be assigned, displayed, clipped or activated, redeemed, and tracked accurately.
• Establish testing and measurement plans to assess incremental engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with business partners to improve offer relevance, operational workflows, and promotion effectiveness.
• Communicate tradeoffs, dependencies, and progress clearly across cross-functional teams.

Skills

Product management

Agile methodologies

Data-driven decisions

Cross-functional collaboration

Stakeholder communication

Marketing technology

Education

BA/BS in Business, Marketing, Engineering, or related field

Tools

CDPs

Promotion platforms

Decision engines

Job description

BJ’s Wholesale Club seeks a Product Manager to own the roadmap for personalized promotions across member experiences. The role will lead the development of an offer bank and decisioning capabilities to dynamically assign relevant offers based on propensity scores, eligibility rules, and funding.

This hybrid position requires a BA/BS and 6+ years in product management, preferably in retail or marketing tech.