Product Manager- Promotion Personalization

BJ's Wholesale Club; Marlborough (MA); Hybrid; USD 129,000 - 164,000; Full time

Benefits offered by this job

Hybrid work model

In-office in Marlborough, MA

Job summary

BJ’s Wholesale Club is seeking a Product Leader to drive the roadmap for personalized promotions, including building an offer bank and decisioning capabilities to assign offers based on propensity scores, eligibility rules, and funding.

The role bridges promotion strategy, data science, and digital execution to deliver valuable savings to members while achieving measurable business outcomes. Hybrid in Marlborough, MA with in-office Tue-Thu and remote Mon/Fri.

Qualifications

• 6+ years of product management or related field, preferably in retail, loyalty, promotions, or marketing tech.
• Experience translating business needs into product requirements and delivering capabilities with agile teams.
• Strong analytical skills and ability to define KPIs and interpret test results to guide product decisions.
• Ability to work with data science teams and translate model outputs into practical decisioning rules.

Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores and member behavior into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers across app, website, email, and other touchpoints.
• Collaborate with engineering to ensure offers can be displayed, clipped, activated, redeemed, and tracked.
• Establish testing and measurement plans to assess engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with partners to improve offer relevance and promotion effectiveness.

Skills

Product management

Backlog prioritization

Agile

Data-driven decisions

Communication

Cross-functional collaboration

Education

BA/BS in Business, Marketing, Engineering, or related field

Tools

CDPs

Promotion platforms

Decision engines

Job description

Lead the product roadmap for personalized promotions across BJ’s member experiences. A core initiative will be building an offer bank and the decisioning capabilities to dynamically assign relevant offers to members based on propensity scores, eligibility rules, business priorities, and available offer funding. The role will connect promotion strategy, data science, and digital execution to help members discover valuable savings while driving measurable business outcomes.

Key Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores, member behavior, and other signals into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers consistently across the app, website, email, and other relevant member touchpoints.
• Collaborate with engineering and promotion system owners to ensure offers can be assigned, displayed, clipped or activated, redeemed, and tracked accurately.
• Establish testing and measurement plans to assess incremental engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with business partners to improve offer relevance, operational workflows, and promotion effectiveness.
• Communicate tradeoffs, dependencies, and progress clearly across cross-functional teams.

Requirements

• BA/BS in Business, Marketing, Engineering, or a related field.
• 6+ years of experience in product management or a related field, preferably in retail, loyalty, promotions, or marketing technology.
• Experience translating business needs into product requirements, prioritizing a backlog, and delivering capabilities with agile teams.
• Understanding of offer management, promotion eligibility, audience segmentation, and personalized customer experiences.
• Strong analytical skills and experience defining KPIs, interpreting test results, and using performance data to guide product decisions.
• Ability to work effectively with data science teams and translate model outputs into practical decisioning rules; experience building models is not required.
• Strong communication skills and a track record of influencing stakeholders without direct authority.
• Experience with CDPs, promotion platforms, decision engines, or marketing technology is preferred.
• Sets a clear product direction and connects technical capabilities to member and business value.
• Makes thoughtful decisions when member relevance, promotion cost, and business priorities compete.
• Brings teams together around clear requirements, ownership, and measurable outcomes.
• Communicates complex concepts simply and adapts the level of detail to the audience.
• Builds trust through sound judgment, follow-through, and a willingness to learn from results.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $128,500.00 - $164,000.00