Product Manager- Marketing & Promotions

bjswholesaleclub; Marlborough (MA); On-site; USD 120,000 - 150,000; Full time

Job summary

BJ's Wholesale Club in Marlborough, MA is seeking an experienced Product Manager to own the roadmap for personalized promotions across member experiences. You will build an offer bank and the decisioning capabilities to dynamically assign relevant offers based on propensity scores, eligibility rules, and business priorities.

You will partner with Merchandising, Marketing, Data Science, Digital, and IT to balance member relevance with promotional economics, translate signals into actionable

Qualifications

• Translate business needs into product requirements and prioritize a backlog.
• Define KPIs, interpret test results, and use data to guide decisions.
• Experience in retail, loyalty, or marketing technology is preferred.

Responsibilities

• Define and manage the roadmap for personalized promotions and the offer bank.
• Partner with Merchandising and Marketing to set up how offers are submitted, funded, activated, and retired.
• Work with Data Science to incorporate propensity scores and signals into offer selection.
• Define decisioning requirements including eligibility, exclusions, and priority rules.
• Collaborate with Digital and channel teams to deliver offers across app, website, email, and other touchpoints.
• Ensure offers can be displayed, clipped or activated, redeemed, and tracked accurately.
• Establish testing and measurement plans to assess engagement, clip and redemption rates, and sales.

Skills

Product management

Retail

Agile

Data analysis

Stakeholder communication

Promotions

Education

BA/BS in Business, Marketing, Engineering, or related field

Tools

CDPs

Promotion platforms

Decision engines

Job description

A World-Class Team

BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.

We're a team built on purpose and opportunity. Join us and be part of something meaningful.

Why You'll Love Working at BJ's

At BJ's Wholesale Club, our team members are at the heart of everything we do. That's why we offer a comprehensive benefits package designed to support your health, well-being and future - both on and off the job. When you grow, we grow.

Here's just some of what you can look forward to:

• Weekly Pay: Get paid every week so that you can manage your money on your terms.
• Daily Pay: Access your earned pay before payday, giving you more flexibility when you need it. (fee may apply.)
• Free BJ's Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
• Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
• Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
• 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
• Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ's common stock at a 15% discount.*

*Eligibility requirements vary by position.

Who You Are

A product manager who can turn member needs and business goals into scalable promotion capabilities.

Experienced in retail, loyalty, or marketing technology, with an understanding of how offers are created, targeted, delivered, and measured.

Comfortable partnering with Merchandising, Marketing, Data Science, Digital, and IT to balance member relevance with promotional economics.

Skilled at translating propensity scores and other member signals into clear business rules and product requirements.

Able to make complex decisions about offer eligibility, prioritization, and measurement understandable to stakeholders.

Role Overview

Lead the product roadmap for personalized promotions across BJ's member experiences. A core initiative will be building an offer bank and the decisioning capabilities to dynamically assign relevant offers to members based on propensity scores, eligibility rules, business priorities, and available offer funding. The role will connect promotion strategy, data science, and digital execution to help members discover valuable savings while driving measurable business outcomes.

Key Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores, member behavior, and other signals into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers consistently across the app, website, email, and other relevant member touchpoints.
• Collaborate with engineering and promotion system owners to ensure offers can be assigned, displayed, clipped or activated, redeemed, and tracked accurately.
• Establish testing and measurement plans to assess incremental engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with business partners to improve offer relevance, operational workflows, and promotion effectiveness.
• Communicate tradeoffs, dependencies, and progress clearly across cross-functional teams.

Requirements

• BA/BS in Business, Marketing, Engineering, or a related field.
• 6+ years of experience in product management or a related field, preferably in retail, loyalty, promotions, or marketing technology.
• Experience translating business needs into product requirements, prioritizing a backlog, and delivering capabilities with agile teams.
• Understanding of offer management, promotion eligibility, audience segmentation, and personalized customer experiences.
• Strong analytical skills and experience defining KPIs, interpreting test results, and using performance data to guide product decisions.
• Ability to work effectively with data science teams and translate model outputs into practical decisioning rules; experience building models is not required.
• Strong communication skills and a track record of influencing stakeholders without direct authority.
• Experience with CDPs, promotion platforms, decision engines, or marketing technology is preferred.

Leadership Competencies

Sets a clear product d