Hybrid Product Manager: Promotion Personalization & Offers

BJ's Wholesale Club; Marlborough (MA); Hybrid; USD 129,000 - 164,000; Full time

Benefits offered by this job

Hybrid work model

In-office in Marlborough, MA

Job summary

BJ’s Wholesale Club is seeking a Product Leader to drive the roadmap for personalized promotions, including building an offer bank and decisioning capabilities to assign offers based on propensity scores, eligibility rules, and funding.

The role bridges promotion strategy, data science, and digital execution to deliver valuable savings to members while achieving measurable business outcomes. Hybrid in Marlborough, MA with in-office Tue-Thu and remote Mon/Fri.

Qualifications

• 6+ years of product management or related field, preferably in retail, loyalty, promotions, or marketing tech.
• Experience translating business needs into product requirements and delivering capabilities with agile teams.
• Strong analytical skills and ability to define KPIs and interpret test results to guide product decisions.
• Ability to work with data science teams and translate model outputs into practical decisioning rules.

Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores and member behavior into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers across app, website, email, and other touchpoints.
• Collaborate with engineering to ensure offers can be displayed, clipped, activated, redeemed, and tracked.
• Establish testing and measurement plans to assess engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with partners to improve offer relevance and promotion effectiveness.

Skills

Product management

Backlog prioritization

Agile

Data-driven decisions

Communication

Cross-functional collaboration

Education

BA/BS in Business, Marketing, Engineering, or related field

Tools

CDPs

Promotion platforms

Decision engines

Job description

BJ’s Wholesale Club is seeking a Product Leader to drive the roadmap for personalized promotions, including building an offer bank and decisioning capabilities to assign offers based on propensity scores, eligibility rules, and funding.

The role bridges promotion strategy, data science, and digital execution to deliver valuable savings to members while achieving measurable business outcomes. Hybrid in Marlborough, MA with in-office Tue-Thu and remote Mon/Fri.