Loyalty and Rewards Manager

BJ's Wholesale Club, Inc.; Marlborough (MA); Hybrid; USD 103,000 - 132,000; Full time

Benefits offered by this job

Weekly pay

Free BJ’s Memberships

Generous PTO

Health benefits

401(k) plan with company match

Employee stock purchase plan

Job summary

BJ’s Wholesale Club in Marlborough, MA seeks a Rewards and Loyalty Manager to drive Club+ and cobrand program growth across in-club and digital channels. You will lead acquisition campaigns, optimize premium-tier performance, and collaborate with product, technology, and analytics teams.

The role requires 8+ years in acquisition/loyalty, strong leadership, and comfort with AI-enabled tools to boost efficiency. Hybrid schedule with in-office Tue-Thu at Marlborough center; remote Mon-Fri.

Qualifications

• Bachelor's degree in marketing, business or related field.
• 8+ years in acquisition marketing, loyalty or related industries.
• 3+ years managing digital or omnichannel acquisition programs.
• Experience managing end-to-end campaigns, budgets and forecasts.
• Strong analytical, project management and cross-functional leadership.
• Excellent communication, with ability to present to senior leaders.
• Ability to use AI-enabled tools and analytics to improve efficiency.

Responsibilities

• Develop strategies to grow Club+ and cobrand programs across 270+ clubs and digital channels.
• Maintain business insights and identify growth opportunities to improve ROI and premium tier growth.
• Own digital acquisition and upgrade journeys across BJ's website, mobile app, email, paid media, and partner channels.
• Set acquisition forecasts and channel goals balancing premium-tier growth with cost efficiency.
• Lead campaigns from inception to execution including creative, segmentation and QA.
• Manage a test-and-learn roadmap across audiences, offers, messaging and placements.
• Measure acquisition volume, upgrades, conversion, CAC, ROI and renewal indicators.

Skills

Acquisition marketing

Loyalty programs

Digital channels

Analytical

Cross-functional leadership

Project management

Communication skills

AI-enabled tools usage

Education

Bachelor's degree in marketing, business or related field

Tools

Analytics tools

AI-enabled tools

Job description

A World-Class Team BJ’s Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most. We’re a team built on purpose and opportunity. Join us and be part of something meaningful.

Why You’ll Love Working at BJ’s

At BJ’s Wholesale Club, our team members are at the heart of everything we do. That’s why we offer a comprehensive benefits package designed to support your health, well-being and future – both on and off the job. When you grow, we grow.

• * Weekly Pay: Get paid every week so that you can manage your money on your terms.
• * Free BJ’s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
• * Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
• * Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
• * 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
• * Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ’s common stock at a 15% discount.*
• * * Eligibility requirements vary by position.

Job Summary

The Rewards and Loyalty Manager will develop strategies that optimize member lifetime value, premium tier economics, renewal performance and overall membership profitability. While overseeing the execution, and optimization of BJ's Club+ and cobrand credit card acquisition programs across in-club, digital, direct marketing, and partner channels. Working across BJ's teams and external partners, this role will translate business objectives and member insights into campaigns that increase premium-tier penetration, improve conversion, and deliver profitable growth.

Key Responsibilities

Develop strategies that grow the Club+ and cobrand program across more than 270+ clubs and digital channels, including prescreen, instant-credit, new-club, field incentive, and multi-channel upgrade programs. Maintain strong business insights and identify growth opportunities to improve ROI and premium tier growth acceleration through new channels and partnerships. Own digital acquisition and upgrade journeys across BJ's website, mobile app, email, paid media, and partner channels; work with Product, Technology, and Analytics to improve funnel conversion and the member experience. Set acquisition forecasts and channel goals that balance premium-tier and cobrand growth with cost efficiency, member quality, and long-term value. Lead campaigns from inception to execution. Responsibilities include managing the creative process, audience and segmentation, offer development, approvals, quality assurance, deployment, field communications, and post-campaign evaluation. Manage a test-and-learn roadmap across audiences, offers, messaging, creative, and placements; translating member insights into business recommendations. Measure acquisition volume, upgrades, conversion, cost per acquisition, incremental lift, return on investment, and available renewal-quality indicators; translate results into executive-ready recommendations. Manage BJ's, JMIF, and Mastercard JDF budgets, including planning, forecasting, allocation recommendations, approvals, invoicing, accruals, reconciliation, and variance reporting. Serve as the day-to-day acquisition lead with external partnership aligning plans, funding, deliverables, performance expectations, and issue resolution. Lead cross-functional workstreams and coordinate Legal, Compliance, Privacy, Brand, and bank-partner reviews to deliver compliant programs on time and within budget.

Required Qualifications

Bachelor's degree in marketing, business or related field 8+ years of experience in acquisition marketing, loyalty programs, financial services, ideally within retail, banking or membership-driven industries. At least 3 years of hands-on experience managing digital or omnichannel acquisition programs, including web, mobile, email, paid media, or owned-channel execution. Experience managing end-to-end campaigns, budgets, forecasts, performance measurement, and optimization. Strong analytical, project management, and cross-functional leadership skills with the ability to manage multiple initiatives. Excellent communication skills, including the ability to present results, risks, and recommendations to senior leaders and external partners. Ability to effectively utilize AI-enabled tools, automations, analytics, etc. to create efficiencies and optimize performance.

Preferred Qualifications

2+ years of experience supporting cobrand credit cards, payments, banking, loyalty, or another highly regulated marketing environment. Experience working directly with bank partners, payment networks, agencies, or joint-marketing partners. Knowledge of digital acquisition funnels, conversion-rate optimization, segmentation, personalization, attribution, and A/B testing. Experience with field-based acquisition and developing business requirements with Product and Technology teams. Familiarity with customer lifetime value, acquisition economics, portfolio profitability, and renewal or retention indicators. MBA or other relevant advanced degree.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $103,000.00 - $131,500.00

We recognize the growing role of AI tools, including ChatGPT, and value familiarity with them. That said, we want to hear from your authentic self. Your application should reflect your own skills, experiences, and insights rather than AI-generated responses.

Who We Are

BJ’s Wholesale Club is driven by a powerful purpose: we take care of the families who depend on us. More than 8 million members rely on us for unbeatable value and convenience. Headquartered in Marlborough, Massachusetts, BJ’s is a leading membership warehouse club with over 250 clubs, nearly 200 BJ’s Gas stations and eight distribution centers across 21 states – and growing. BJ’s offers the highest-quality fresh produce, meat, deli and bakery items as well as apparel, electronics, home goods and more – all at unbeatable value. Our members shop how and when they want, whether it’s in our clubs, online or with curbside pickup.