Product Manager: Live Seller Tools & Growth

TikTok; Seattle (WA); On-site; USD 176,000 - 296,000; Full time

Job summary

TikTok is seeking a Product Manager for its Creator and Affiliate Product team in Seattle to bridge inspiration and commerce. The role focuses on streaming tools and marketplaces that empower creators and merchants, with a U.S. market emphasis on strategic product decisions.

You will own end-to-end development across pre-live, in-live, and post-live stages, driving operational efficiency and merchant-creator growth in a fast-paced environment.

Qualifications

• 3+ years experience in product management for consumer-facing mobile or web/internet companies.
• Strong cross-functional collaboration and project management skills, with the ability to drive high-quality execution.
• Fast learner with ownership, motivated and resilient, able to think critically.
• Excellent communication, coordination, and stakeholder management with high energy and accountability.

Responsibilities

• Develop a deep understanding of e-commerce livestreaming, identify growth opportunities, and design end-to-end solutions across pre-live, in-live, and post-live stages to improve live supply and operational efficiency.
• Demonstrate strong business acumen and ownership of outcomes; break down complex problems into actionable strategies and scalable solutions for merchant and creator operations.
• Gather insights from merchants and creators and translate them into product strategies and designs, abstracting patterns, identifying root causes, and assessing broader impact.
• Develop understanding of the U.S. market, merchant/creator models and user behavior to strengthen strategic judgment and product decisions.

Skills

Product management

Cross-functional collaboration

Ownership & execution

Communication & stakeholders

Job description

TikTok is seeking a Product Manager for its Creator and Affiliate Product team in Seattle to bridge inspiration and commerce. The role focuses on streaming tools and marketplaces that empower creators and merchants, with a U.S. market emphasis on strategic product decisions.

You will own end-to-end development across pre-live, in-live, and post-live stages, driving operational efficiency and merchant-creator growth in a fast-paced environment.