Creator Live Growth Lead

TikTok; Los Angeles (CA); On-site; USD 151,000 - 258,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Paid holidays / sick days / personal 2

Job summary

TikTok is seeking a Creator Live Manager to own end-to-end success of a portfolio of creators in the US e-commerce ecosystem. You will help build scalable live businesses by guiding creator strategy, lifecycle programs, and performance-driven growth.

The role collaborates with Product, Operations, Campaigns, and Analytics to unlock traffic, incentives, and new live features. You’ll lead strategy, optimize programs for retention and monetization, and drive GMV growth through data-informed

Qualifications

• Proven experience in: Live commerce, creator management, influencer marketing, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and cross-functional partners.
• Highly organized, proactive, and execution-oriented.

Responsibilities

• Own the overall growth strategy and business performance of the Creator Live ecosystem within the assigned business scope, driving GMV, creator activation, live engagement, and long-term ecosystem health.
• Define and execute creator growth strategies across different maturity stages, establishing scalable operating models and growth frameworks that enable sustainable creator success.
• Lead the design and continuous optimization of creator incubation, education, and lifecycle management programs to improve creator retention, productivity, and monetization.
• Drive data-informed business decisions by identifying performance gaps across traffic, merchandising, conversion, content quality, and live operations, translating insights into scalable solutions and platform-wide best practices.
• Build and scale repeatable creator success models, incubating high-impact creator cases that can be replicated across the broader ecosystem.
• Partner with cross-functional leadership across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to define business priorities, influence product roadmap, and unlock creator growth opportunities.
• Translate platform strategy into creator ecosystem initiatives while surfacing market insights and creator feedback to continuously improve platform capabilities and operational efficiency.
• Lead strategic planning for Creator Live programs, defining key business priorities, success metrics, and operational mechanisms to drive long-term ecosystem growth.
• Drive operational excellence by establishing scalable processes, playbooks, education programs, and performance management frameworks across the Creator Live organization.
• Identify emerging creator and market opportunities, developing initiatives that expand creator supply, improve ecosystem quality, and accelerate business growth.

Skills

Live commerce

Creator management

Influencer marketing

E-commerce partnerships

Data-driven decisions

Excellent communication

Organization & execution

Job description

TikTok is seeking a Creator Live Manager to own end-to-end success of a portfolio of creators in the US e-commerce ecosystem. You will help build scalable live businesses by guiding creator strategy, lifecycle programs, and performance-driven growth.

The role collaborates with Product, Operations, Campaigns, and Analytics to unlock traffic, incentives, and new live features. You’ll lead strategy, optimize programs for retention and monetization, and drive GMV growth through data-informed