Product Manager, Digital Experiments & Optimization

JetBlue Airways Corporation; New York (NY); On-site; USD 91,000 - 129,000; Full time

Job summary

JetBlue Airways Corporation is seeking a Product Manager for Digital Experimentation and Optimization in the New York area. The role leads a small scrum team to drive digital tests across journeys like Inspiration and Booking, with close collaboration to Commercial teams to shape hypotheses, offers, and campaigns.

The position emphasizes a hybrid product and experimentation mindset, with focus on conversion, loyalty, personalization, and revenue outcomes across digital commerce experiences.

Qualifications

• Bachelor's degree or equivalent experience in product management or related field.
• Experience managing product delivery with cross-functional teams.
• Experience using data and experiments to inform decisions.

Responsibilities

• Lead product discovery, delivery, and execution of digital tests across an assigned portfolio.
• Partner with Commercial teams to develop hypotheses, offers, campaigns, and test concepts.
• Develop and maintain a prioritized backlog and roadmap aligned to objectives.
• Elicit, document, and manage requirements, user stories, and acceptance criteria.
• Own tests from intake through readout and tie outcomes to revenue and conversion.
• Collaborate with Engineering, Design, Analytics, and Commercial partners.

Skills

Product management

Cross-functional collaboration

A/B testing

Digital optimization

Data-driven decision making

Requirements writing

Education

Bachelor's Degree in Business / Product Management

Master’s Degree in Business (preferred)

High School Diploma / GED with 4+ years experience

Tools

Dynamic Yield

Optimizely

AI tools (e.g., ChatGPT)

Job description

JetBlue Airways Corporation is seeking a Product Manager for Digital Experimentation and Optimization in the New York area. The role leads a small scrum team to drive digital tests across journeys like Inspiration and Booking, with close collaboration to Commercial teams to shape hypotheses, offers, and campaigns.

The position emphasizes a hybrid product and experimentation mindset, with focus on conversion, loyalty, personalization, and revenue outcomes across digital commerce experiences.