Director, Product Partnerships & Media Monetization

JetBlue Airways Corporation; New York (NY); Sur place; USD 114 000 - 170 000; Plein temps

Résumé du poste

JetBlue Airways Corporation is seeking a Manager, Product Partnerships and Media to drive monetization across inflight digital channels and partner networks. You will structure seven-figure deals, manage contracts, and coordinate activations from Terminal 5 to lounges and app integrations while collaborating with content providers and advertisers.

You will lead cross-functional teams, build media plans, and own revenue forecasting with FP&A.

Qualifications

• Bachelor's degree in economics, business, or related field.
• Five (5) years of experience with strategic partnerships and/or business development.
• At least one year of experience managing a team.
• Demonstrated ability to meet and exceed multi-million dollar revenue targets.
• Experience managing complex, revenue-generating partnerships across various verticals and industries.
• Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced changing environment.
• Ability to work at all levels, from being in-the-weeds to presenting to Leadership.

Responsabilités

• Establish a pipeline of tiered, cross-vertical partnership opportunities spanning transactional media buys, mid-tier campaigns across multiple touchpoints, and deeply integrated seven-figure and above enterprise deals.
• Contribute to and execute against the monetization strategy of Fly-Fi, our inflight Wi-Fi product, unlocking both turnkey media opportunities as well as marquee partnerships.
• Manage, coordinate, and liaise with airport POCs to facilitate all partner-led activations in Terminal 5.
• Assemble an arsenal of templated and custom media plans and pitch decks, establishing clear frameworks to convey JetBlue's value proposition to potential and current partners.
• Own all contracts and IOs with partners and agencies, ensuring legal compliance and cross-functional approval prior to execution.
• Oversee day-to-day relationship & account management of integrated partnerships and ensure we are executing against contractual obligations while constantly testing, learning, and iterating to ensure optimal performance and partner satisfaction.
• Oversee all media sales including ownership of the agency partnership responsible for inflight advertising.
• Work cross-functionally to garner approval on non-inflight media placements, such as email, social, marketing, and loyalty.
• Manage all revenue forecasts with FP&A, providing direction on a regular basis around potential changes and opportunities to meet & exceed annual targets.
• Monitor all ad-sales related inventory day-to-day, ensuring pacing of current campaigns and the advertising caps are met, while optimizing for as little remnant inventory as possible.
• Take ownership over the inflight targeted advertising tool, ensuring partner creative is uploaded in the correct specs and continuously monitor pacing to ensure full revenue is recognized.
• Provide all reporting, wrap decks, and KPI summary post-campaign to partners, leveraging compelling narratives to unlock upsell opportunities and returning advertisers.
• Write creative briefs and oversee creation of product marketing and partner marketing assets.
• Participate in ongoing inflight technology platform development to ensure monetization efforts are consistently represented in future product roadmaps and partner interests are balanced and considered with leading UX.
• Leverage AI to identify new leads, lucrative new verticals, create sales materials, and analyze campaign performance.
• Manage one sales Analyst to support in asset creation, media plans, reporting, and general account management.
• Take a significant role in the development of crewmembers to support engagement, growth, and achievement of organizational goals.
• Other duties as assigned

Connaissances

Data analysis

Negotiation

Cross-functional collaboration

Team management

Communication skills

Forecasting

Time management

Attention to detail

Formation

Bachelor's degree in economics, business, or related field

Outils

Microsoft Office

Excel

PowerPoint

Access

Description du poste

JetBlue Airways Corporation is seeking a Manager, Product Partnerships and Media to drive monetization across inflight digital channels and partner networks. You will structure seven-figure deals, manage contracts, and coordinate activations from Terminal 5 to lounges and app integrations while collaborating with content providers and advertisers.

You will lead cross-functional teams, build media plans, and own revenue forecasting with FP&A.