Product Manager, AIGC Ad Creative

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Job summary

TikTok is seeking an experienced Product Manager for its Ads Creative AI team to advance AIGC-enabled advertising creatives and integrate AI capabilities across the product lifecycle. The role focuses on understanding advertiser needs, driving creative development, and optimizing ad delivery with cutting-edge AI tech.

You will collaborate with R&D, design, data science, and business development to deliver high-impact AI-driven advertising solutions and improve customer adoption across global

Qualifications

• 3+ years of Product Management experience in AIGC products.
• Strong understanding and hands-on experience with domestic and international AIGC applications and tools, with knowledge of the basic principles of text-to-image models, text-to-video models, LLMs, multimodal large models, and related technologies.
• Strong business insight and logical thinking, with solid project management capabilities.
• Have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization;
• Have strong AI technology and application capabilities in the advertising field;

Responsibilities

• Responsible for building AIGC products for advertising creatives. Break down the advertising creative workflow and deeply integrate AIGC capabilities into production and ad delivery to improve adoption and product effectiveness.
• Design and implement AIGC solutions by combining leading AI models with business characteristics of different verticals and deliver high-quality AIGC creative content.
• Lead external collaboration and enablement of AIGC capabilities, including integration with other products and delivery to external clients such as agencies.
• Perform product data analysis, track usage, and continuously optimize the product experience; work with operations to research user behavior and propose innovative ideas.

Skills

Product management

AIGC applications

AI technology

Advertising industry knowledge

Cross-team collaboration

Education

Bachelor’s degree or above

Job description

TikTok is seeking an experienced Product Manager for its Ads Creative AI team to advance AIGC-enabled advertising creatives and integrate AI capabilities across the product lifecycle. The role focuses on understanding advertiser needs, driving creative development, and optimizing ad delivery with cutting-edge AI tech.

You will collaborate with R&D, design, data science, and business development to deliver high-impact AI-driven advertising solutions and improve customer adoption across global