Ads Platform Product Manager - Growth & Optimization

TikTok; Seattle (WA); On-site; USD 116,000 - 175,000; Full time

Job summary

TikTok is seeking a new ads product team member to drive the advertising product experience, optimize ad creation, and strengthen the ad infrastructure. You will gain insight into the underlying logic of advertising products and contribute to improving campaign performance and advertiser satisfaction.

As a graduate, you will have opportunities to pursue bold ideas, tackle challenges, and grow. Successful candidates should be able to commit to an onboarding date by year-end and include

Qualifications

• Bachelor's degree in computer science or related discipline.
• Academic background in computer science or related fields, with technical experience or project work preferred;
• Strong logical thinking and data analysis skills, with the ability to break down, analyze, and solve complex problems;
• Strong organizational, planning, communication, and execution skills; self-motivated and responsible, able to drive projects independently with reliability and simplicity;
• A heavy user of internet products, curious and passionate about product design and user experience; prior product-related internship or project experience is a plus

Responsibilities

• Assist the project lead in designing and optimizing advertising products, including new product design, experience optimization, data analysis, etc., with a focus on enhancing advertiser experience on the platform.
• Develop a deep understanding of advertiser optimization habits and advertising delivery mechanisms; analyze key factors that impact campaign performance; identify opportunities to improve budget efficiency and campaign effectiveness through data analysis and user research.
• Manage the full product lifecycle, collaborating with global cross-functional teams to ensure smooth execution of all phases—including product design, development, go-to-market (GTM), and requirements gathering—to improve system efficiency and customer experience.

Skills

Logical thinking

Data analysis

Communication

Execution skills

Independent work

Education

Bachelor's degree in computer science or related discipline

Job description

TikTok is seeking a new ads product team member to drive the advertising product experience, optimize ad creation, and strengthen the ad infrastructure. You will gain insight into the underlying logic of advertising products and contribute to improving campaign performance and advertiser satisfaction.

As a graduate, you will have opportunities to pursue bold ideas, tackle challenges, and grow. Successful candidates should be able to commit to an onboarding date by year-end and include