Global Business Product Manager – AIGC Multimodal Content Understanding

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Job summary

TikTok is seeking an experienced Product Manager for the Ads Creative AI team. You will drive product development around AI-powered creative generation, diagnostics, and optimization for advertisers, creators, and partners.

The role emphasizes understanding generative AI landscape and translating insights into strategic initiatives. Ideal candidates bring 2+ years in product management, a strong AI foundation, and excellent analytical and cross-team collaboration skills.

Qualifications

• Bachelor’s degree or above preferred in CS, mathematics, communications, AI, or related fields.
• 2+ years of experience as a business product manager.
• Solid understanding of AI-generated content technologies and LLM basics.
• Strong data analysis skills and ability to attribute strategy performance.
• Strong logical thinking and structured communication for cross-team collaboration.

Responsibilities

• Build content understanding capabilities for product understanding, advertiser intent, and audience preferences.
• Design AIGC supply capabilities for creative diagnosis and define strategy solutions.
• Optimize planning and selection logic for video and image generation to improve quality and delivery.
• Create AIGC capabilities for advertising creatives by integrating leading AI models with vertical business needs.

Skills

Product management

Data analysis

Cross-functional collaboration

AI understanding

Education

Bachelor’s degree or above

Job description

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

Responsibilities:

1. 1. Responsible for building content understanding capabilities, including product understanding, advertiser creative intent understanding, and audience preference understanding, to provide high-quality contextual semantic inputs for creative generation.
2. 2. Responsible for designing AIGC supply capabilities for creative diagnosis scenarios, analyzing advertisers’ creative delivery performance, and defining AIGC strategy solutions for different diagnostic results to improve customer adoption and effectiveness.
3. 3. Responsible for building AIGC strategy planning capabilities, continuously optimizing the planning and selection logic for video and image generation strategies to improve generation quality, online delivery performance, and strategy diversity.
4. 4. Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.

Qualifications

Minimum Qualifications:

• Bachelor’s degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
• 2+ years of experience as a business product manager.
• Solid understanding of artificial intelligence-generated content technologies, with knowledge of the basic principles of large language models, intelligent agents, image generation, video generation, and related technologies.
• Strong data analysis skills, with the ability to conduct strategy performance attribution and optimization based on delivery data and user behavior data.
• Strong logical thinking and structured communication skills, with the ability to collaborate across teams and drive project implementation.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. 3. Exercising sound judgment.