Apps & Gaming Ads Product Marketing Manager

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a product marketing/management leader to steer mobile app ads solutions for gaming advertisers globally. You will shape strategy based on industry trends, partner with Sales and regional teams, and collaborate with gaming product squads to deliver advertiser-centric outcomes.

Join a team focused on driving growth in mobile gaming advertising, leveraging data to prioritize features and optimize performance across markets.

Qualifications

• BA/BS degree or above required.
• 5+ years in product marketing or product management with digital ad products.
• Strong knowledge of mobile gaming and app measurement solutions (SDK, SKAN, 1P/3P attribution, MMP).
• Excellent communication, presentation, and analytical skills.

Responsibilities

• Shape strategy and direction for mobile app ads solutions.
• Partner with Sales and Global Marketing to set go-to-market plans.
• Collaborate with gaming product teams to build advertiser-centric solutions.
• Drive ad revenue growth in collaboration with Sales.
• Utilize data to identify pain points and inform product development.

Skills

Mobile gaming knowledge

App measurement industry

Attribution (SDK/SKAN/MMP)

Analytical skills

Communication skills

Presentation skills

Education

BA/BS degree or above

Job description

TikTok is seeking a product marketing/management leader to steer mobile app ads solutions for gaming advertisers globally. You will shape strategy based on industry trends, partner with Sales and regional teams, and collaborate with gaming product squads to deliver advertiser-centric outcomes.

Join a team focused on driving growth in mobile gaming advertising, leveraging data to prioritize features and optimize performance across markets.