Product Marketing & Operations Lead, Generative AI

TikTok; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

TikTok is seeking an experienced Product Marketing and Operations Manager focused on Partner Success to guide go-to-market execution, analyze user signals, and surface strategic opportunities for Generative AI products. This role partners with Product, Engineering, UX, Communications, Sales, and Strategy to align priorities and accelerate feature adoption.

The ideal candidate drives partnerships with external AI collaborators, enabling co-development and ecosystem growth across TikTok's ads and

Responsibilities

• Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
• Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
• Uncover new product and business opportunities through data-driven research, trend analysis, and competitive benchmarking
• Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy to align on priorities and bring features to market effectively
• Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential

Job description

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager who will be focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.

Responsibilities:

• Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
• Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
• Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking
• Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy to align on priorities and bring features to market effectively
• Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential