Product Manager, AIGC Ad Creative

TikTok Inc.; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing programs

Holidays and paid time off

Job summary

TikTok Inc. in San Jose, CA seeks an experienced Product Manager for the Ads Creative AI team to drive AIGC-enabled ad creatives and AI-powered optimization.

You will lead cross-functional efforts to integrate AI into creative production and ad delivery, aligning with advertisers' needs and industry standards. The role requires a strong background in AIGC, online advertising, and AI applications, with collaboration across R&D, design, data science, and business development to enhance user

Qualifications

• 3+ years of Product Management experience in AIGC products.
• Hands-on experience with domestic and international AIGC applications and tools including text-to-image, text-to-video, LLMs, multimodal models.
• Strong business insight and logical thinking with solid project management skills.
• Deep understanding of the online advertising industry and advertisers' needs including creative development, media acquisition, and optimization.
• Experience with AI technologies and applications in advertising.

Responsibilities

• Build AIGC products for advertising creatives by integrating AI into creative production and ad delivery to boost adoption and effectiveness.
• Develop AIGC capabilities for advertising creatives by aligning AI models with business verticals and delivering high-quality content.
• Collaborate with external partners and enablement efforts, integrating AIGC capabilities with other products and external clients such as agencies.
• Analyze product data, track usage, and work with operations to research user behavior and propose innovative improvements.

Skills

Product management

AIGC applications

Advertising industry knowledge

AI technology integration

Education

Bachelor's degree or above

Job description

TikTok Inc. in San Jose, CA seeks an experienced Product Manager for the Ads Creative AI team to drive AIGC-enabled ad creatives and AI-powered optimization.

You will lead cross-functional efforts to integrate AI into creative production and ad delivery, aligning with advertisers' needs and industry standards. The role requires a strong background in AIGC, online advertising, and AI applications, with collaboration across R&D, design, data science, and business development to enhance user