Product Manager, Creative AIGC Products

TikTok Inc.; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing programs

Holidays and paid time off

Job summary

TikTok Inc. in San Jose, CA seeks an experienced Product Manager for the Ads Creative AI team to drive AIGC-enabled ad creatives and AI-powered optimization.

You will lead cross-functional efforts to integrate AI into creative production and ad delivery, aligning with advertisers' needs and industry standards. The role requires a strong background in AIGC, online advertising, and AI applications, with collaboration across R&D, design, data science, and business development to enhance user

Qualifications

• 3+ years of Product Management experience in AIGC products.
• Hands-on experience with domestic and international AIGC applications and tools including text-to-image, text-to-video, LLMs, multimodal models.
• Strong business insight and logical thinking with solid project management skills.
• Deep understanding of the online advertising industry and advertisers' needs including creative development, media acquisition, and optimization.
• Experience with AI technologies and applications in advertising.

Responsibilities

• Build AIGC products for advertising creatives by integrating AI into creative production and ad delivery to boost adoption and effectiveness.
• Develop AIGC capabilities for advertising creatives by aligning AI models with business verticals and delivering high-quality content.
• Collaborate with external partners and enablement efforts, integrating AIGC capabilities with other products and external clients such as agencies.
• Analyze product data, track usage, and work with operations to research user behavior and propose innovative improvements.

Skills

Product management

AIGC applications

Advertising industry knowledge

AI technology integration

Education

Bachelor's degree or above

Job description

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

• Responsible for building AIGC products for advertising creatives. By breaking down the advertising creative workflow, deeply integrate AIGC capabilities into creative production and ad delivery processes to improve customer adoption and product effectiveness.
• Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.
• Responsible for external collaboration and enablement of AIGC product capabilities, including integration with different business products and delivery to external clients such as agencies, to build a stronger AIGC customer ecosystem.
• Responsible for product data analysis, tracking product usage, and continuously optimizing the product experience to improve user adoption. Work closely with operations teams to conduct user behavior research, deeply understand usage scenarios, and propose innovative ideas.

Qualifications

Minimum Qualifications:

• 3+ years of Product Management experience in AIGC products.
• Strong understanding and hands‑on experience with domestic and international AIGC applications and tools, with knowledge of the basic principles of text-to-image models, text-to-video models, LLMs, multimodal large models, and related technologies.
• Strong business insight and logical thinking, with solid project management capabilities.
• Have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization;
• Have strong AI technology and application capabilities in the advertising field;

Preferred Qualifications:

• Excellent cross‑team collaboration skills, working efficiently with R & D, design, data science, and business development teams.
• Excellent communication skills, able to clearly articulate complex product concepts to technical and non-technical stakeholders.
• Experience working in AIGC video creation and/ or AIGC ad creative space
• Bachelor's degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
• Experience in building advertising products, creative products, MaaS services, or AI application products is preferred.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• Exercising sound judgment.