Global Business Product Manager - AIGC Multimodal Content Understanding

TikTok Inc.; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage (short/long-term)

Life insurance

Wellbeing programs

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

TikTok Inc. is seeking a Product Manager for the Ads Creative AI team to advance content understanding, AIGC strategies, and generation quality across video and image assets.

You will partner with engineering, data science, and marketing to deliver high-impact creative solutions for advertisers and creators. The role requires a solid foundation in AI-generated content technologies, strong data analysis, and the ability to drive cross-functional projects from concept to delivery in a fast-paced

Qualifications

• Bachelor's degree or above in CS/Math/AI/related field preferred.
• 2+ years of experience as a business product manager.
• Solid understanding of AI-generated content technologies and LLM basics.
• Strong data analysis skills for strategy performance attribution.
• Strong logical thinking and structured communication across teams.

Responsibilities

• Responsible for building content understanding capabilities for creative generation inputs.
• Design AIGC supply capabilities for creative diagnosis and improve adoption/effectiveness.
• Build AIGC strategy planning to optimize video/image generation strategies.
• Develop AIGC capabilities for advertising creatives by integrating leading AI models with business needs.

Skills

Product management

AI/ML basics

Data analysis

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree or above (CS/Math/AI/Communications)

Job description

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

1. Responsible for building content understanding capabilities, including product understanding, advertiser creative intent understanding, and audience preference understanding, to provide high-quality contextual semantic inputs for creative generation.
2. Responsible for designing AIGC supply capabilities for creative diagnosis scenarios, analyzing advertisers' creative delivery performance, and defining AIGC strategy solutions for different diagnostic results to improve customer adoption and effectiveness.
3. Responsible for building AIGC strategy planning capabilities, continuously optimizing the planning and selection logic for video and image generation strategies to improve generation quality, online delivery performance, and strategy diversity.
4. Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.

Qualifications

• - Bachelor's degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
• - 2+ years of experience as a business product manager.
• - Solid understanding of artificial intelligence-generated content technologies, with knowledge of the basic principles of large language models, intelligent agents, image generation, video generation, and related technologies.
• - Strong data analysis skills, with the ability to conduct strategy performance attribution and optimization based on delivery data and user behavior data.
• - Strong logical thinking and structured communication skills, with the ability to collaborate across teams and drive project implementation.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

• medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.