Global AIGC PM – Multimodal Creative Ads

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Job summary

TikTok is seeking an experienced Product Manager for the Ads Creative AI team to drive product development for creative generation, evaluation, and optimization. You will work with advertisers, creators, and partners to translate needs into AI-enabled features and reliable delivery.

You will own end-to-end lifecycle support, analyze performance data, collaborate across teams, and shape strategy for AIGC capabilities across video and image content.

Qualifications

• Bachelor’s degree or above in CS, math, communications, AI, or related fields preferred.
• 2+ years as a business product manager.
• Solid understanding of AI-generated content technologies and LLMs, image/video generation.
• Strong data analysis to attribute performance and optimize delivery.

Responsibilities

• Build content understanding capabilities: product understanding, advertiser creative intent, and audience preferences.
• Design AIGC supply capabilities for creative diagnosis scenarios and improve customer adoption.
• Optimize planning logic for video and image generation strategies to improve quality and delivery.
• Develop AIGC capabilities for advertising creatives across verticals with leading AI models.

Skills

Product management

Data analysis

AI content knowledge

Cross-team collaboration

Education

Bachelor’s degree or above

Job description

TikTok is seeking an experienced Product Manager for the Ads Creative AI team to drive product development for creative generation, evaluation, and optimization. You will work with advertisers, creators, and partners to translate needs into AI-enabled features and reliable delivery.

You will own end-to-end lifecycle support, analyze performance data, collaborate across teams, and shape strategy for AIGC capabilities across video and image content.