Generative AI Product Marketing & Ops Lead

TikTok Inc.; San Jose (CA); On-site; USD 159,000 - 272,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid personal time

Job summary

TikTok Inc. in San Jose seeks a product marketing/operations professional to drive go-to-market plans for Generative AI products and new features. The role analyzes user behavior and market signals to shape product direction and uncover opportunities.

You will work closely with Product, Engineering, UX, Communications, Sales, and Strategy to align priorities and bring features to market. Collaboration with external AI partners is also key.

Qualifications

• 3+ years in product marketing/operations in AI or tech/ad industry.
• Passion to learn and use AI products.
• Self-starter with strong project management, risk identification, and cross‑functional coordination.

Responsibilities

• Drive go‑to‑market execution for Generative AI products and new features.
• Analyze user behavior, inbound feedback, and market signals to shape product direction.
• Uncover new product and business opportunities via data‑driven research, trend analysis, and benchmarking.
• Collaborate with Product, Engineering, UX, Communications, Sales, and Strategy to align priorities.
• Support relationship building with external AI partners to expand the ecosystem.

Skills

Product marketing

AI products

Project management

Analytical

Data-driven

Goal-driven

Communication

Team player

Job description

TikTok Inc. in San Jose seeks a product marketing/operations professional to drive go-to-market plans for Generative AI products and new features. The role analyzes user behavior and market signals to shape product direction and uncover opportunities.

You will work closely with Product, Engineering, UX, Communications, Sales, and Strategy to align priorities and bring features to market. Collaboration with external AI partners is also key.