Product-Led Growth Marketing Manager — AI Developer Tools

Amazon Web Services (AWS); East Palo Alto (CA); On-site; USD 89,000 - 155,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Marketing Manager for AI Developer Tools to own lifecycle marketing and drive developer awareness from discovery through activation and paid conversion.

You will design content, run automated programs, and collaborate with product, data science, demand generation, events, and field teams to deliver measurable business results. The role emphasizes product-led growth and cross-channel campaigns across owned, earned, and paid channels, translating complex AI

Qualifications

• 4+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Responsibilities

• Design, build, and optimize automated lifecycle marketing programs that move developers through the adoption journey.
• Define and instrument activation milestones in partnership with product and data science teams.
• Analyze developer lifecycle cohort behavior, identify friction points, and run experiments to improve conversion rates at each stage of the funnel.
• Develop and execute marketing campaigns across channels that drive awareness and adoption among developers building with AI.
• Create compelling developer-facing content that communicates the value of our AI developer tools.
• Own channel performance metrics and continuously optimize campaigns based on data and developer engagement signals.
• Support marketing presence at developer events, conferences, and community moments, including content development for keynotes, breakout sessions, and workshops.
• Collaborate with demand generation, field marketing, and developer relations teams to build integrated programs that move developers through the adoption funnel.
• Build and grow a bench of referenceable developers and advocates whose success stories can be leveraged across field sales, events, and demand generation to accelerate acquisition.
• Partner with product and marketing growth teams to optimize the product-to-sales handoff, ensuring product usage signals translate into effective sales engagement.

Skills

Marketing experience

Data-driven marketing

Excel/Tableau

Cross-functional programs

Promotional materials

Tools

Marketo

Tableau

Salesforce

Job description

Amazon Web Services, Inc. is seeking a Marketing Manager for AI Developer Tools to own lifecycle marketing and drive developer awareness from discovery through activation and paid conversion.

You will design content, run automated programs, and collaborate with product, data science, demand generation, events, and field teams to deliver measurable business results. The role emphasizes product-led growth and cross-channel campaigns across owned, earned, and paid channels, translating complex AI