Product Lead, Card Benefits Experience & Personalization

J.P. Morgan; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

J.P. Morgan is seeking a Senior Product Associate to shape benefits experiences for cardmembers, translating insights into clear requirements and managing roadmaps across digital journeys.

You will partner with design, engineering, analytics, marketing, servicing, legal, risk, and controls to deliver features that enhance discovery, activation, and engagement. The role emphasizes data-driven prioritization, backlog ownership, and collaboration within a matrixed organization to improve customer

Qualifications

• 3 years of product management experience in credit cards, digital banking, financial services, or FinTech.
• Strong understanding of the digital product lifecycle from discovery to iteration.
• Experience writing BRDs, user stories, and maintaining backlogs in Agile teams.
• Excellent written and verbal communication; ability to influence across a matrixed org.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Support the development of product strategy and roadmap priorities that deliver customer and business value, keeping digital benefits experiences at the leading edge.
• Lead discovery efforts, including market research, customer insights, and competitive analysis to uncover problems and opportunities across benefits discovery, activation, and engagement.
• Own, maintain, and develop components of the product backlog, ensuring requirements and user stories are clearly defined and aligned to the strategic roadmap.
• Collaborate with design, engineering, research, analytics, marketing, servicing, legal, risk, and controls partners to deliver new features and optimize existing digital benefits experiences.
• Integrate product metrics, data analytics, user research, customer insights, and competitive benchmarks to prioritize initiatives and evaluate results.
• Identify and champion opportunities to improve customer satisfaction, engagement, personalization, self-service, and consistency across digital channels.
• Define and communicate product priorities, tradeoffs, customer benefits, business value, and delivery impacts across stakeholder groups.
• Author business requirements, define user stories, support agile delivery routines, and bring together cross-functional partners to execute within an Agile framework.
• Synthesize complex topics and prepare clear stakeholder updates, recommendations, and communications to manage business expectations effectively.
• Operate within a risk-based framework by identifying, assessing, and mitigating operational, technology, legal, compliance, privacy, and controls considerations across the product lifecycle.

Skills

Product management

Agile / Scrum

Roadmap planning

Backlog management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Tools

Jira Align

Lucid

Jira

Job description

J.P. Morgan is seeking a Senior Product Associate to shape benefits experiences for cardmembers, translating insights into clear requirements and managing roadmaps across digital journeys.

You will partner with design, engineering, analytics, marketing, servicing, legal, risk, and controls to deliver features that enhance discovery, activation, and engagement. The role emphasizes data-driven prioritization, backlog ownership, and collaboration within a matrixed organization to improve customer