Lead Ads Platform PM: Growth & Industry Solutions

TikTok

San Jose (CA)

On-site

USD 186,000 - 295,000

Full time

14 days+

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Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing program

Paid holidays

Sick days

Paid Personal Time

Job summary

TikTok is seeking a Product Manager to lead Lead Ads Solutions in San Jose. You will own end-to-end lead generation within TikTok Ads Manager, from collection to conversion, and design industry-specific lead solutions for priority verticals.

You will collaborate with sales, industry teams, and cross-functional partners to translate advertiser needs into scalable product capabilities, use data to drive decisions, and stay ahead of ad-tech trends including AI-powered lead solutions.

Qualifications

BA/BS degree required
Proficiency in Mandarin and English to support clients and stakeholders
2+ years as a Product Manager with full product cycles
Strong knowledge of online advertising ecosystem and bidding

Responsibilities

Lead development and optimization of Lead Ads features across TikTok Ads Manager
Design industry-specific lead-generation solutions for priority verticals
Partner with sales and industry teams to translate advertiser needs into scalable capabilities
Collaborate with cross-functional teams to define product strategy and objectives
Leverage data, research, and market trends to identify growth opportunities
Apply AI/agent-based lead solutions to stay at the forefront of advertising