Monetization Strategy & AI Lead for Advertising

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a strategic leader to analyze the advertising business, identify growth opportunities, and translate insights into actionable recommendations for leadership.

You will partner with Product, Engineering, Sales, Operations, and Data Science to drive high-priority initiatives, assess how AI is transforming the value chain across Sales, Commerce, and Ad Creative, and present data-driven updates to executives.

Qualifications

• 5+ years in strategy/consulting, investment banking, tech corporate strategy, or related field.
• Strong analytical, problem-solving, market analysis skills.
• Ability to structure ambiguous problems, communicate recommendations, and manage multiple projects.
• Strong cross-functional collaboration and executive communication skills.

Responsibilities

• Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.
• Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive-level recommendations.
• Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.
• Track emerging AI and industry trends and translate their implications into strategic updates for leadership.
• Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.
• Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high-priority strategic initiatives.

Skills

5+ years experience

Analytical skills

Ambiguity analysis

Cross-functional collaboration

Education

MBA preferred

Job description

TikTok is seeking a strategic leader to analyze the advertising business, identify growth opportunities, and translate insights into actionable recommendations for leadership.

You will partner with Product, Engineering, Sales, Operations, and Data Science to drive high-priority initiatives, assess how AI is transforming the value chain across Sales, Commerce, and Ad Creative, and present data-driven updates to executives.