Product Growth & Lifecycle Marketing Lead

Valsoft Corporation; Northern (KY); Hybrid; USD 70,000 - 120,000; Full time

Job summary

KidKare is seeking a Product Growth Marketing Manager, Lifecycle & GTM Systems to architect and run the engine turning product value into pipeline, adoption, and revenue. You’ll partner with Product and RevOps to define positioning, messaging, and lifecycle strategies across segments and personas.

You’ll manage CRM and data enrichment, design scoring models, and oversee routing and activation. Expect a mix of strategy and hands-on execution in a fast-growing childcare software space.

Qualifications

• Experience in growth marketing and lifecycle marketing within B2B SaaS.
• Ability to translate product value into audience-specific messaging.
• Experience managing CRM, data enrichment, and lead scoring workflows.

Responsibilities

• Define product positioning and messaging for each product and release.
• Own CRM, data enrichment, scoring, routing, and lifecycle marketing across platforms.
• Design and run demand-gen experiments and lifecycle programs across channels.
• Build dashboards and funnel reporting for RevOps and leadership.

Skills

Growth marketing

Lifecycle marketing

Marketing operations

Revenue operations

GTM engineering

B2B SaaS

Tools

CRM systems

Data enrichment

AI scoring

Job description

KidKare is seeking a Product Growth Marketing Manager, Lifecycle & GTM Systems to architect and run the engine turning product value into pipeline, adoption, and revenue. You’ll partner with Product and RevOps to define positioning, messaging, and lifecycle strategies across segments and personas.

You’ll manage CRM and data enrichment, design scoring models, and oversee routing and activation. Expect a mix of strategy and hands-on execution in a fast-growing childcare software space.