Hands-On Growth & Lifecycle Marketer

Gesture; Denver (CO); On-site; USD 70,000 - 81,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Direct line to leadership

Beautiful Denver HQ experience

Chance to own growth at Gesture

Job summary

Gesture is hiring to own growth and lifecycle marketing end to end, blending performance metrics with automated journeys. You’ll work directly with the head of marketing, driving the growth engine while content and design teams bring the brand to life.

The role balances B2C and B2B work, with dashboards, tests, and data-driven decisions shaping every day. You’ll pull insights, run experiments, and own CRM journeys—from onboarding to repeat gifting—while collaborating across Product, Analytics,

Qualifications

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing with measurable results.
• Startup experience and resilience.
• CRM and lifecycle expertise across channels.
• Fluent in paid social advertising (Meta, TikTok).
• Strong data fluency with SQL and BI tools; proficient reporting.
• Excel/Google Sheets power user for stakeholder dashboards.

Responsibilities

• Improve CAC, ROAS, and conversion across paid and owned channels.
• Run constant test-and-learn loops on audiences, creative, and offers.
• Own CRM channels end to end: journeys from first gift to lifetime sending.
• Shape customer segments across CRM channels, from registrants to repeat senders.
• Build lifecycle journeys across email, push, and SMS and rigorously test each one.
• Lead scaling of high-leverage channels like refer‑a‑friend (RAF) and SMS.

Skills

Lifecycle marketing

Growth marketing

Performance marketing

CRM expertise

Paid social (Meta/TikTok)

Data fluency (SQL/BI)

Excel/Sheets

End-to-end ownership

Bias to action

Intrinsic motivation

Tools

Amplitude

Segment

Branch

Voucherify

Zoho

Job description

Gesture is hiring to own growth and lifecycle marketing end to end, blending performance metrics with automated journeys. You’ll work directly with the head of marketing, driving the growth engine while content and design teams bring the brand to life.

The role balances B2C and B2B work, with dashboards, tests, and data-driven decisions shaping every day. You’ll pull insights, run experiments, and own CRM journeys—from onboarding to repeat gifting—while collaborating across Product, Analytics,