Growth Marketing Architect: Lifecycle & GTM Systems

Valsoft Corporation; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

KidKare is seeking a Product Growth Marketing Manager, Lifecycle & GTM Systems to build the engine turning product value into pipeline, adoption, and revenue. You’ll partner with Product and Revenue Operations to define positioning, craft audience-specific messaging, and deploy that messaging across lifecycle workflows and campaigns.

You’ll manage CRM as the system of record, drive data enrichment and AI-driven scoring, and own lead routing, nurture programs, and experiments.

Qualifications

• 4+ years in growth marketing or related B2B SaaS role
• Hands-on CRM management/ownership
• Experience translating features into audience-specific messaging
• Experience building data enrichment, lead scoring, and routing
• Track record designing and running demand-gen experiments
• Experience building lifecycle programs across email and in-app channels
• Strong funnel reporting and analytics skills
• Clear, concise writing; strong project management and systems thinking
• Builder mentality with end-to-end execution capability
• Ability to collaborate across Product, Sales, and Leadership

Responsibilities

• Define positioning and value propositions grounded in market insight
• Translate features into audience-specific messaging for personas and segments
• Execute launches via lifecycle workflows, routing, and in-app guides
• Manage CRM as the system of record; ensure data quality and governance
• Orchestrate GTM stack for clean data flow between systems
• Build and maintain enrichment workflows and AI scoring models
• Design, run, and scale demand-gen experiments with clear hypotheses and metrics
• Own lifecycle programs from onboarding to renewal and expansion
• Develop dashboards and funnel reporting for leadership and RevOps
• Set attribution standards and translate numbers into actionable recommendations

Skills

Growth marketing

CRM admin

Positioning messaging

Data enrichment & scoring

Demand-gen experiments

Lifecycle programs

Funnel analytics

Clear writing

Project management

Hands-on execution

Job description

KidKare is seeking a Product Growth Marketing Manager, Lifecycle & GTM Systems to build the engine turning product value into pipeline, adoption, and revenue. You’ll partner with Product and Revenue Operations to define positioning, craft audience-specific messaging, and deploy that messaging across lifecycle workflows and campaigns.

You’ll manage CRM as the system of record, drive data enrichment and AI-driven scoring, and own lead routing, nurture programs, and experiments.