Private-Pay Home Care Growth Strategist

Aluma Home Care; Cleveland (OH); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Aluma Home Care in Cleveland, Ohio is seeking a Marketing Executive dedicated to private-pay client acquisition, revenue growth, and brand visibility. You will focus on turning community connections into paying clients by engaging families, elder-law professionals, senior living communities, and other referral sources.

This role rewards a proactive, relationship-driven professional who thrives in a performance-based environment and can position non-medical in-home care as a high-value solution

Qualifications

• Experience in home care marketing or senior services is preferred.
• Proven ability to generate private pay leads and close business.
• Strong understanding of the private pay home care market and client decision-making.
• Excellent communication, sales, and relationship-building skills.
• Self-motivated and capable of independent field-based work.

Responsabilités

• Develop and execute strategies focused on private pay client acquisition and revenue growth.
• Build relationships with private pay referral sources including elder law attorneys, financial planners, senior living communities, and community partnerships.
• Identify, prospect, and secure new private pay referral partnerships.
• Conduct in-home consultations or coordinate with intake to convert leads into paying clients.
• Maintain a strong pipeline of private pay prospects and track conversion rates.
• Cultivate and maintain relationships with high-value referral partners and perform in-person visits.
• Position the agency as a premium provider of in-home care services.
• Track and report weekly referral activity, lead sources, and conversion outcomes.
• Represent the agency at networking events and workshops; build brand awareness in targeted communities.
• Collaborate on targeted marketing campaigns and refine messaging to communicate value and differentiation.
• Ensure compliance with state, federal, and payer regulations; maintain documentation of outreach and client acquisition.

Connaissances

Private-pay marketing

Relationship building

Lead generation

Sales & closing

Marketing strategy

Communication

Formation

Bachelor's degree in marketing

Outils

CRM systems

Microsoft Office

Description du poste

Aluma Home Care in Cleveland, Ohio is seeking a Marketing Executive dedicated to private-pay client acquisition, revenue growth, and brand visibility. You will focus on turning community connections into paying clients by engaging families, elder-law professionals, senior living communities, and other referral sources.

This role rewards a proactive, relationship-driven professional who thrives in a performance-based environment and can position non-medical in-home care as a high-value solution