Home Care Growth Marketer | Private Pay & Outreach

At Ease Home care; Longmont (CO); On-site; USD 50,000 - 62,000; Full time

Job summary

Namaste Health in Longmont, CO seeks a dynamic Home Care Marketer to grow private pay client hours and recruit caregivers. The role starts as part time with strong potential for rapid progression to full-time, focusing on marketing, referrals, and community outreach.

Ideal candidates have healthcare marketing experience, strong networking skills, and the ability to drive campaigns across digital and print channels. Valid driver’s license required.

Qualifications

• Proven experience in healthcare marketing, preferably in home care or senior services.
• Strong understanding of private pay services and caregiver recruitment.
• Excellent communication, networking, and interpersonal skills.
• Ability to work independently and manage multiple priorities.
• Valid driver’s license and reliable transportation.

Responsibilities

• Strategic Planning: Design and implement marketing strategies to increase private pay service hours.
• Referral Network Expansion: Cultivate relationships with hospitals, SNFs, senior living communities, rehab centers, PCPs.
• Community Engagement: Represent the agency at local events, expos, health fairs, and networking functions.
• Digital & Print Marketing: Produce brochures, social content, emails, and website updates.
• Lead Generation & Conversion: Identify opportunities, track leads, and support intake to convert prospects into clients.
• Market Intelligence: Analyze local market trends, competitor offerings, and client feedback.
• Client Relationship Management: Maintain ongoing communication to ensure satisfaction and referrals.

Skills

Healthcare marketing

Home care knowledge

Private pay services

Communication skills

Networking

Interpersonal skills

Independent work

Multitasking

Driver's license

Tools

CRM

ATS

Job description

Namaste Health in Longmont, CO seeks a dynamic Home Care Marketer to grow private pay client hours and recruit caregivers. The role starts as part time with strong potential for rapid progression to full-time, focusing on marketing, referrals, and community outreach.

Ideal candidates have healthcare marketing experience, strong networking skills, and the ability to drive campaigns across digital and print channels. Valid driver’s license required.