Business Development Manager

Aluma Home Care; Cleveland (OH); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Aluma Home Care in Cleveland, Ohio is seeking a Marketing Executive dedicated to private-pay client acquisition, revenue growth, and brand visibility. You will focus on turning community connections into paying clients by engaging families, elder-law professionals, senior living communities, and other referral sources.

This role rewards a proactive, relationship-driven professional who thrives in a performance-based environment and can position non-medical in-home care as a high-value solution

Qualifications

• Experience in home care marketing or senior services is preferred.
• Proven ability to generate private pay leads and close business.
• Strong understanding of the private pay home care market and client decision-making.
• Excellent communication, sales, and relationship-building skills.
• Self-motivated and capable of independent field-based work.

Responsabilités

• Develop and execute strategies focused on private pay client acquisition and revenue growth.
• Build relationships with private pay referral sources including elder law attorneys, financial planners, senior living communities, and community partnerships.
• Identify, prospect, and secure new private pay referral partnerships.
• Conduct in-home consultations or coordinate with intake to convert leads into paying clients.
• Maintain a strong pipeline of private pay prospects and track conversion rates.
• Cultivate and maintain relationships with high-value referral partners and perform in-person visits.
• Position the agency as a premium provider of in-home care services.
• Track and report weekly referral activity, lead sources, and conversion outcomes.
• Represent the agency at networking events and workshops; build brand awareness in targeted communities.
• Collaborate on targeted marketing campaigns and refine messaging to communicate value and differentiation.
• Ensure compliance with state, federal, and payer regulations; maintain documentation of outreach and client acquisition.

Connaissances

Private-pay marketing

Relationship building

Lead generation

Sales & closing

Marketing strategy

Communication

Formation

Bachelor's degree in marketing

Outils

CRM systems

Microsoft Office

Description du poste

Position Summary

The Marketing Executive is responsible for driving private pay client acquisition, revenue growth, and brand visibility for the agency. This role prioritizes building relationships and generating leads within the private pay market, including families, referral sources, and community partners who serve seniors and individuals needing in-home support.

The ideal candidate is a proactive, relationship-driven professional with a strong ability to convert community connections into private pay clients. This individual thrives in a performance-based environment and understands how to position non-medical home care services as a high-value solution for clients and their families.

Key Responsibilities

Private Pay Business Development

• Develop and execute strategies specifically focused on private pay client acquisition and revenue growth
• Build relationships with key private pay referral sources including elder law attorneys, financial planners, senior living communities, concierge physicians, and community partnerships
• Identify, prospect, and secure new private pay referral partnerships
• Conduct in-home consultations or coordinate with intake to convert leads into paying clients
• Maintain a strong pipeline of private pay prospects and track conversion rates

Referral & Relationship Management

• Cultivate and maintain relationships with high-value referral partners who influence private pay decisions
• Perform consistent in-person visits, follow-ups, and touchpoints to strengthen partnerships
• Position the agency as a premium, reliable provider of in-home care services
• Track and report weekly referral activity, lead sources, and conversion outcomes

Community Outreach & Brand Development

• Represent the agency at networking events, community events, and senior-focused engagements
• Host and participate in educational workshops and presentations for families and professionals
• Build brand awareness in affluent and middle-market communities likely to require private pay services
• Establish partnerships with organizations that serve aging populations and caregivers

Marketing Strategy & Execution

• Collaborate on and help execute targeted marketing campaigns focused on private pay audiences
• Provide insights on market trends, pricing sensitivity, and competitor positioning
• Assist in refining messaging to effectively communicate value, quality, and differentiation
• Support digital and grassroots marketing initiatives aimed at generating qualified leads

Compliance & Documentation

• Ensure all marketing practices align with state, federal, and payer regulations
• Maintain accurate documentation of outreach efforts, referrals, and client acquisition activities

Qualifications

• Experience in home care marketing, home care, senior services, or a related field preferred
• Proven ability to generate private pay leads and close business strongly preferred
• Strong understanding of the private pay home care market and client decision-making process
• Excellent communication, sales, and relationship-building skills
• Results-driven with the ability to meet and exceed revenue and growth targets
• Strong organizational and time management skills
• Self-motivated and comfortable working independently in a field-based role
• Valid driver’s license and reliable transportation required
• Proficiency in Microsoft Office and CRM systems preferred

Preferred Attributes

• Established network within the senior services or healthcare community
• Experience working with high-income or concierge client populations
• Confidence presenting services to families during high-stress decision-making situations
• Ability to differentiate services based on quality, responsiveness, and outcomes—not just price