Home Care Growth Marketer

At Ease Home care; Fort Collins (CO); On-site; USD 33,000 - 41,000; Full time

Job summary

The Pennant Group, Inc. is seeking a dynamic Home Care Marketing professional to expand private-pay client base and recruit caregivers. The role starts part-time with rapid growth potential into a full-time position in Namaste Health, Longmont, CO.

Responsibilities include strategic marketing, referral network expansion, community engagement, and digital/print campaigns. Must have healthcare marketing experience and strong relationship-building skills; valid driver's license required.

Qualifications

• Experience in healthcare marketing, preferably in home care or senior services.
• Strong understanding of private pay services and caregiver recruitment.
• Excellent communication, networking, and interpersonal skills.

Responsibilities

• Design and implement marketing strategies to increase private pay service hours.
• Cultivate relationships with hospitals, SNFs, senior living communities, rehab centers, and PCPs.
• Represent the agency at local events and health fairs to raise brand awareness.

Skills

Healthcare marketing

Referral network development

Communication skills

Independent work

Driver's license

Tools

CRM software

Applicant Tracking Systems

Job description

The Pennant Group, Inc. is seeking a dynamic Home Care Marketing professional to expand private-pay client base and recruit caregivers. The role starts part-time with rapid growth potential into a full-time position in Namaste Health, Longmont, CO.

Responsibilities include strategic marketing, referral network expansion, community engagement, and digital/print campaigns. Must have healthcare marketing experience and strong relationship-building skills; valid driver's license required.