Private Pay Growth & Community Relations Lead

Aluma Home Care; Cleveland (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

Aluma Home Care is seeking a Marketing Executive to drive private pay client acquisition, revenue growth, and brand visibility for the agency. This role emphasizes building relationships and generating leads with families, referral sources, and community partners serving seniors and in-home support.

The ideal candidate is proactive, relationship-driven, and skilled at converting community connections into paying clients.

Qualifications

• Experience in home care marketing or related field preferred.
• Proven ability to generate private pay leads and close business.
• Strong understanding of the private pay home care market and client decision-making.
• Excellent communication, sales, and relationship-building skills.
• Results-driven with ability to meet revenue targets.
• Self-motivated and able to work independently in a field-based role.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and execute strategies focused on private pay client acquisition and revenue growth.
• Build relationships with key private pay referral sources including elder law attorneys, financial planners, senior living communities, concierge physicians, and community partnerships.
• Identify, prospect, and secure new private pay referral partnerships.
• Conduct in-home consultations or coordinate with intake to convert leads into paying clients.
• Maintain a strong pipeline of private pay prospects and track conversion rates.
• Cultivate and maintain relationships with high-value referral partners through regular visits and follow-ups.
• Position the agency as a premium, reliable provider of in-home care services.
• Track and report weekly referral activity, lead sources, and conversion outcomes.
• Represent the agency at networking events, community events, and senior-focused engagements.
• Host and participate in educational workshops and presentations for families and professionals.
• Build brand awareness in affluent and middle-market communities likely to require private pay services.
• Establish partnerships with organizations that serve aging populations and caregivers.
• Collaborate on and help execute targeted marketing campaigns focused on private pay audiences.
• Provide insights on market trends, pricing sensitivity, and competitor positioning.
• Assist in refining messaging to effectively communicate value, quality, and differentiation.
• Support digital and grassroots marketing initiatives aimed at generating qualified leads.
• Ensure marketing practices align with state, federal, and payer regulations and maintain documentation.

Skills

Home care marketing

Lead generation

Closing skills

Communication skills

Sales skills

Relationship-building

Time management

Organizational skills

Self-motivation

Field-based work

CRM proficiency

MS Office

Driver's license

Tools

CRM systems

Microsoft Office

Job description

Aluma Home Care is seeking a Marketing Executive to drive private pay client acquisition, revenue growth, and brand visibility for the agency. This role emphasizes building relationships and generating leads with families, referral sources, and community partners serving seniors and in-home support.

The ideal candidate is proactive, relationship-driven, and skilled at converting community connections into paying clients.