Private Equity Channel Marketing Lead

Rippling; New York (NY); On-site; USD 170,000 - 213,000; Full time

Job summary

Rippling is seeking a Senior Channel Marketing Manager for Private Equity in New York. You will own the PE channel strategy, lead product marketing, and build the marketing engine to drive awareness and pipeline for PE firms.

You will craft content, ABM programs, and field activations while coordinating with partnerships, sales, and GTM leadership. This greenfield role offers autonomy and scale at a fast-growing company.

Qualifications

• 6+ years of B2B SaaS marketing experience across multiple disciplines.
• Proven track record building channel or partner marketing programs from scratch.
• Full-stack marketing fluency across demand gen, product marketing, content, and field marketing.
• Strong ABM foundation with targeted, high-value accounts.
• Sharp storyteller with executive-ready messaging for financial audiences.
• Collaborative operator who aligns with partnerships, sales and leadership.
• Analytical mindset with OKR planning and data-driven decisions.

Responsibilities

• Own the Private Equity channel marketing strategy and roadmaps.
• Lead product marketing for the PE channel, including materials and messaging.
• Build content and thought leadership for PE audiences from scratch.
• Design and execute demand generation and ABM campaigns for PE firms.
• Activate field marketing at PE events and executive gatherings.
• Drive cross-functional alignment across GTM teams and partners.

Skills

B2B SaaS marketing

Channel marketing

ABM

Cross-functional collaboration

Marketing leadership

Job description

Rippling is seeking a Senior Channel Marketing Manager for Private Equity in New York. You will own the PE channel strategy, lead product marketing, and build the marketing engine to drive awareness and pipeline for PE firms.

You will craft content, ABM programs, and field activations while coordinating with partnerships, sales, and GTM leadership. This greenfield role offers autonomy and scale at a fast-growing company.