Private Equity Marketing Lead

Rippling; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Rippling is expanding its Channel Marketing Team to build a dedicated Private Equity (PE) marketing engine. As Marketing Lead for the PE channel, you will translate Rippling’s value across payroll, benefits, IT, and spend into scalable marketing programs that generate awareness, pipeline, and partner advocacy.

You will own product marketing, demand generation, content, ABM, and field marketing for this greenfield channel, collaborating with the PE Partnerships Manager and GTM leadership to shape

Qualifications

• 8+ years of B2B SaaS marketing experience across multiple marketing disciplines.
• Proven ability to build channel/partner marketing programs from scratch (0-to-1 environment).
• Full-stack marketing fluency across demand gen, product marketing, content, and field marketing.
• Strong ABM foundation with target-focused programs.
• Able to translate complex platform value into executive-level narratives for financial audiences.

Responsibilities

• Own the Private Equity channel marketing strategy, vision, roadmap and operating plan.
• Lead Product Marketing for the PE channel with positioning, messaging, and enablement materials.
• Build content and thought leadership tailored to PE audiences and portfolio company leadership.
• Design and execute Demand Generation campaigns with ABM, attribution, and funnel metrics.
• Activate Field Marketing at PE events, dinners, conferences, LP/GP summits, and portfolio forums.
• Drive cross-functional alignment across PE channel marketing and broader GTM teams.

Skills

Channel management

B2B SaaS marketing

ABM

Content creation

Strategic planning

Cross-functional collaboration

Job description

Rippling is expanding its Channel Marketing Team to build a dedicated Private Equity (PE) marketing engine. As Marketing Lead for the PE channel, you will translate Rippling’s value across payroll, benefits, IT, and spend into scalable marketing programs that generate awareness, pipeline, and partner advocacy.

You will own product marketing, demand generation, content, ABM, and field marketing for this greenfield channel, collaborating with the PE Partnerships Manager and GTM leadership to shape