Private Equity Growth Marketing Lead

Rippling; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Rippling is expanding its Private Equity channel with a greenfield marketing lead role. You’ll build the engine behind a scalable PE marketing motion, owning product marketing, demand generation, content, ABM, and field activities.

Collaborate closely with the PE Partnerships Manager and GTM leadership to shape Rippling's long-term PE channel strategy from the marketing side. If you thrive in ambiguity, move fast, and want to build something from scratch at scale, this is the role for you.

Qualifications

• 8+ years of B2B SaaS marketing experience across multiple disciplines.
• Track record building channel/partner or ecosystem marketing programs from 0-to-1.
• Full-stack marketing fluency: demand gen, product marketing, content, and field marketing.
• Strong ABM foundation targeting high-value accounts and firms.
• Sharp positioning: translate complex platform value into executives' narratives.
• Highly collaborative: influence cross-functionally with partnerships, sales and leadership.
• Analytical: builds measurement frameworks and OKRs based on data.
• Comfortable with ambiguity and fast pace; can create playbooks from scratch.

Responsibilities

• Own the Private Equity channel marketing strategy, roadmap, and budget priorities.
• Lead Product Marketing for the PE channel: positioning, messaging, and enablement assets.
• Build content and thought leadership for the PE journey and co-marketing with partners.
• Design and execute demand generation programs with ABM, segmentation, and attribution.
• Activate field marketing: events, dinners, conferences, and portfolio forums with measurable pipelines.
• Drive cross-functional alignment with PE Partnerships, Sales, RevOps, and other GTM teams.

Skills

B2B SaaS marketing

Channel/Partner marketing

Demand generation

Product marketing

ABM (account-based marketing)

Positioning & messaging

Cross-functional collaboration

Analytics & OKRs

Strategic thinking

Job description

Rippling is expanding its Private Equity channel with a greenfield marketing lead role. You’ll build the engine behind a scalable PE marketing motion, owning product marketing, demand generation, content, ABM, and field activities.

Collaborate closely with the PE Partnerships Manager and GTM leadership to shape Rippling's long-term PE channel strategy from the marketing side. If you thrive in ambiguity, move fast, and want to build something from scratch at scale, this is the role for you.