Private Equity Channel Marketing Lead

Rippling; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Rippling is expanding its Channel Marketing Team to lead Private Equity marketing. You will translate value for PE firms into a scalable marketing engine that drives awareness, pipeline, and partnerships.

You will partner with PE leadership to shape Rippling's long-term PE channel strategy and write the playbook from scratch. As the PE Marketing Lead, you will own product marketing for PE, develop co-marketing content, and coordinate demand gen with ABM, field marketing, and RevOps.

Qualifications

• 8+ years of B2B SaaS marketing experience across multiple marketing disciplines.

Responsibilities

• Own the Private Equity channel marketing strategy. Define the vision, build the roadmap, and set the operating plan. Serve as the primary marketing voice for PE in cross-functional forums, translating channel needs into budget priorities, program plans, and go-to-market motions.

Skills

B2B SaaS marketing

Channel marketing

Full-stack marketing

ABM programs

Cross-functional collaboration

Executive storytelling

Analytics & OKRs

Job description

Rippling is expanding its Channel Marketing Team to lead Private Equity marketing. You will translate value for PE firms into a scalable marketing engine that drives awareness, pipeline, and partnerships.

You will partner with PE leadership to shape Rippling's long-term PE channel strategy and write the playbook from scratch. As the PE Marketing Lead, you will own product marketing for PE, develop co-marketing content, and coordinate demand gen with ABM, field marketing, and RevOps.