Private Equity Channel Marketing Lead

Rippling; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Benefits

Equity

Job summary

Rippling is expanding its Channel Marketing Team to own Private Equity coverage, building a scalable marketing engine for portfolios and PE partnerships. You’ll translate complex value into clear narratives and own the full marketing stack for this channel.

As Marketing Lead for PE, you’ll craft positioning, enablement, content, ABM, demand generation, and field plans; collaborating across sales, RevOps and partnerships to drive awareness and pipeline in a fast-growing SaaS environment.

Qualifications

• 8+ years of B2B SaaS marketing experience across multiple disciplines.
• Track record building channel or ecosystem marketing programs from the ground up.
• Full-stack marketing fluency across demand gen, product marketing, content, and field marketing.
• Strong ABM foundation with high-value targets.
• Ability to translate complex platform value into executive narratives.
• Collaborative operator who aligns cross-functionally without formal authority.
• Analytical with measurement frameworks and OKRs.
• Thrives in ambiguity and pace, writes the playbook from scratch.

Responsibilities

• Own the Private Equity channel marketing strategy: vision, roadmap, operating plan.
• Lead Product Marketing for PE: positioning, messaging, enablement materials, win/loss synthesis.
• Build Content & Thought Leadership from scratch tailored to the PE journey.
• Design and execute Demand Generation with ABM, segmentation, and channel mix.
• Activate Field Marketing with executive dinners, events, and portfolio forums.
• Drive cross-functional alignment with Sales, RevOps, Partnerships and GTM teams.

Skills

B2B SaaS marketing

Channel marketing

ABM

Product marketing

Content strategy

Field marketing

OKRs / measurement

Education

8+ years B2B SaaS marketing experience

Job description

Rippling is expanding its Channel Marketing Team to own Private Equity coverage, building a scalable marketing engine for portfolios and PE partnerships. You’ll translate complex value into clear narratives and own the full marketing stack for this channel.

As Marketing Lead for PE, you’ll craft positioning, enablement, content, ABM, demand generation, and field plans; collaborating across sales, RevOps and partnerships to drive awareness and pipeline in a fast-growing SaaS environment.